by Klaudia Tirico | Jan 7, 2020 | Industry News
Perficient, a digital transformation consulting firm, has acquired MedTouch LLC, a digital healthcare marketing and technology consultancy. Terms of the deal were not disclosed. According to the company, the acquisition will allow Perficient to broaden its healthcare...
by Klaudia Tirico | Jan 3, 2020 | Solution Spotlight
Imagen is an intuitive video management platform that is designed to enable sports organizations, media companies and enterprise sectors to intelligently manage their video content with enhanced functionality, control and insight. Imagen is being used by global...
by Brian Anderson | Jan 3, 2020 | Blog
We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, traditional B2B marketing practices will no longer suffice, according...
by Brian Anderson | Jan 2, 2020 | Blog
Consumer brands have delivered excellent customer experiences for the past several years, with B2B brands trailing far behind. Today,there is no excuse for B2B brands to offer similar experiences every single time they interact with a customer or...
by Geoff Birnes, Atrium | Jan 2, 2020 | Demanding Views
Traditionally, CRM solutions have been unreliable for sales forecasting. Companies have dealt with inaccuracies and blamed their bad data. However, things are starting to change thanks to artificial intelligence (AI), machine learning (ML) and predictive analytics....
by Brian Faussette | Dec 20, 2019 | Industry News
6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers serve personalized content in digital ads based on real-time account information. The feature leverages 6sense’s Company Graph to...
by Brian Anderson | Dec 18, 2019 | Blog
Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaningful relationships...
by Klaudia Tirico | Dec 18, 2019 | Case Studies
With a small team and heavy competition, AppNeta turned to intent data to get in front of target audiences via their preferred channels. The company teamed up with TechTarget to gain a better picture of behaviors and research patterns of key stakeholders in buying...
by Brian Faussette | Dec 17, 2019 | Industry News
LogMeIn, a provider of cloud-based connectivity, has entered into an agreement to be acquired in a transaction led by affiliates of Francisco Partners and Evergreen Coast Capital Corporation. LogMeIn shareholders will receive $86.05 in cash for each share of...
by Brian Faussette | Dec 17, 2019 | Industry News
Terminus has acquired Sigstr, the employee email marketing platform that turns 1:1 employee emails into brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with an array of account intelligence available. All Sigstr...
by Adrian Cohn, Smartling | Dec 17, 2019 | Demanding Views
Cultural branding is a term most often used for consumer brands like Coca-Cola and Harley-Davidson, depicting a lifestyle that’s culturally relevant to the brand audience. But is there something B2B software companies can learn from what these consumer brands do...
by Klaudia Tirico | Dec 17, 2019 | Solution Spotlight
Brainshark’s new text-based coaching activities, part of Brainshark’s sales coaching and practice solution, are designed to enable sales reps and other customer-facing employees to demonstrate, receive feedback on and sharpen their written communication...
