Demand Gen Report

What’s Next in Media Sales Compensation for 2026?

As we head into 2026, the media industry faces a unique set of challenges in sales compensation. Media organizations must navigate aligning pay for performance and balancing increasingly integrated portfolio...

Marketing Movers: Recent Hires at beehiiv, PolyAI, Xactly, Marketbridge and The Pipeline Group

News Brief

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Semrush’s Strategic Shift to Modern Affiliate Marketing

Case Studies

Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO

Feature

Engagement Is the New Deliverability: Embracing Gmail’s Smarter Inbox

Demanding Views

Latest Posts

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Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber

Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up —…

Demanding Views January 27

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Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces.

Industry News January 24

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Bridging The Gap: Why AI Must Be Embraced In Customer Service

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the most significant transformations. And with the rise of autonomous AI, in…

Demanding Views January 21