by Elise Schoening | May 13, 2019 | Solution Spotlight
SmartSeeds from Return Path is a deliverability data platform powered by artificial intelligence that aims to provide insights into email program performance. It is positioned to generate a deeper level of deliverability monitoring along with additional intelligent...
by Sam Melnick, Allocadia | May 10, 2019 | Demanding Views
Marketers’ jobs have become remarkably complex in recent years. There are more technologies to choose from than ever before and millions of data points can be collected in an instant. Also, with fiscal accountability on the rise, there is immense pressure to...
by Klaudia Tirico | May 10, 2019 | Industry News
This year’s SiriusDecisions Summit in Austin put a bright spotlight on the importance of cross-organizational alignment to drive a customer-obsessed revenue engine. According to analysts, the alignment between product, marketing and sales teams is the key to...
by Elise Schoening | May 9, 2019 | Industry News
G2, a business software and services reviews site, has acquired Advocately, a B2B customer advocacy platform. Terms of the deal were not disclosed. With this acquisition, G2 aims to amplify customer voices and accelerate review collection. Advocatley is positioned to...
by Elise Schoening | May 9, 2019 | Industry News
Acquia, a digital experience cloud platform, acquired Mautic, an open source marketing automation software provider, for an undisclosed amount. The companies aim to create an open digital experience platform that will enable users to automate, personalize and measure...
by Elise Schoening | May 8, 2019 | Industry News
Pendo, a product cloud company, has acquired Receptive Software Limited, a company specializing in product feedback and feature request management for SaaS. With this acquisition, Pendo aims to provide product teams with a comprehensive platform to help marketers...
by Klaudia Tirico | May 8, 2019 | Industry News
Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics engines and more technologies needed to execute an...
by Demand Gen Report Team | May 8, 2019 | Blog
This year’s Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways that will help you improve your content strategies, up your direct mail initiatives and create high-converting demand...
by Elise Schoening | May 7, 2019 | Industry News
The B2B buyer’s checklist continues to grow and nearly one-third (31%) of buyers say the length of their purchase cycle significantly increased in 2018, according to Demand Gen Report research. In addition to considering deployment time (77%),...
by Elise Schoening | May 7, 2019 | Industry News
Leadspace, a B2B customer data platform, unveiled Leadspace On-Demand, a comprehensive control center that aims to empower marketing and sales teams to optimize, analyze, align and activate their data all in one place. Leadspace On-Demand is delivered as a...
by Uday Nayar, Merkle | May 7, 2019 | Demanding Views
B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers said their decision process was longer in 2017 than in 2016, while only 10% said purchase time had decreased. Most buyers are conducting more detailed ROI...
by Elise Schoening | May 6, 2019 | Industry News
True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin, Texas this week. The enhanced solution is designed to help marketers define buying groups or demand units by customer...
