by Klaudia Tirico | Mar 17, 2016 | Industry News
Online conferencing and webinar services company ReadyTalk has integrated with marketing automation software platform Act-On Software. The partnership gives ReadyTalk automated processes to help collect and analyze buyer engagement data. This can potentially help...
by Klaudia Tirico | Mar 16, 2016 | Industry News
Predictive marketing and sales applications provider Lattice Engines has updated its predictive marketing applications with lead enrichment capabilities designed to pull account-level information during the scoring process and implement it into existing CRM and MAP...
by Carol Krol | Mar 16, 2016 | Industry News
Marketers eager to capitalize on the strength of predictive marketing are driving their vendor partners for additional strategies and capabilities, and account-based marketing (ABM) tops their wish list. While many B2B marketers are still figuring out how best to...
by Klaudia Tirico | Mar 16, 2016 | Financial News, Industry News
Account-based marketing company Terminus has raised $7.5 million in funding. The round of funding, led by Edison Partners, will allow the company to accelerate product development and expand its workforce. Ryan Ziegler, General Partner at Edison Partners, joins the...
by Brian Anderson | Mar 16, 2016 | Blog
Photo Credit: Joseph Sohm / Shutterstock.com You don’t have to be following the 2016 Presidential Primaries in the U.S. to know that things are getting rather heated for both parties. Oftentimes candidates resort to screaming over one...
by Klaudia Tirico | Mar 15, 2016 | Solution Spotlight
The Captora marketing platform is designed to target and launch top-of-funnel campaigns at scale, while also enhancing campaigns across search, advertising and social channels. FEATURES/FUNCTIONALITY The platform comes with crawling technology designed to analyze...
by Brandi Eppolito, Spiceworks | Mar 15, 2016 | Demanding Views
If you’re in content marketing or sales enablement, you may have heard the somewhat terrifying stat that nearly 70% of content doesn’t get used by the sales team. That’s right — more than two-thirds of content created by...
by Brian Anderson | Mar 15, 2016 | Industry News
Google announced the release of the Google Analytics 360 Suite, a set of marketing analytics products designed to help enterprise-level marketers obtain and use insight on prospective buyers to gain a comprehensive view of the customer journey. At the core of the...
by Brian Anderson | Mar 14, 2016 | Industry News
ClearStory Data, a data intelligence company, has unveiled B2B StoryBoards, a solution the company said is designed to provide consistent reporting and insight to normally disparate networks of users, external partners, stakeholders and clients. The company said the...
by Klaudia Tirico | Mar 11, 2016 | Industry News
Cross-device audience measurement company Verto Analytics appointed two executives to accelerate international growth. Alison Murdock was named Senior VP of Marketing, and will be responsible for global brand strategy, marketing and communications. Michael Read was...
by Brian Anderson | Mar 10, 2016 | Industry News
SqueezeCMM, a content marketing measurement provider, launched a new module within its platform designed to help B2B marketers effectively track leads and conversion from native advertising. The module provides a centralized view where users can see performance data...
by Brian Anderson | Mar 10, 2016 | Industry News
In the company’s continued effort to push upmarket with its marketing automation product, Marketo announced that it has partnered with Accenture to strengthen relationships with current and prospective accounts for both parties. As part of the partnership,...
