Demand Gen Report

A Look Back At B2BMX 2026

That is a wrap for B2BMX 2026, powered by Advertising Week. We hop you enjoyed this year’s conference, from our keynotes, our trademark informative sessions, the workshops this year including...

Latest Posts

From Hype To Action: A Practical Guide To Successful AI Implementation

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…

Demanding Views October 15

a customer acquisition concept. the process of bringing in new customers or clients for a business. way to acquire customers. Use magnets to attract audience interest. concept illustration

80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.

Industry News October 10

Hand of two people holding jigsaw puzzle connecting together. Concept of partnership and teamwork in business strategy

80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research

The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new…

Blog October 9