by Demand Gen Report Team | Jan 18, 2011 | Industry News
Creating sales proposals and quotes for solutions with myriad configurations can be time consuming and error prone when reps are tasked with wrestling manual spreadsheets to do so. Automating this process through a cloud-hosted solution can cut costs and reduce...
by Demand Gen Report Team | Jan 17, 2011 | Industry News
In addition to customer signings, SalesFUSION released a host of new features and products in 2010. The company’s added core features include advanced email marketing; lead scoring and routing management; landing pages and surveys; web analytics and social media...
by Demand Gen Report Team | Jan 17, 2011 | Industry News
“The acquisition of Metz Consulting enables us to provide marketing clients with expert social revenue marketing services,” said Jeff Pedowitz, President and CEO of The Pedowitz Group. “Metz is dedicated to delivering innovative, high-quality social business...
by Demand Gen Report Team | Jan 11, 2011 | Industry News
DGR: What are some best practices for structuring internal IT teams to ensure that a core infrastructure is maintained? Lingo: Ultimately, organizations must have a sense of governance and modeling your organization around what the speed to market of the Cloud can...
by Demand Gen Report Team | Jan 11, 2011 | Industry News
Parisi will be providing added perspectives on perceptions on the changing roles and priorities for marketers as part of the Jan. 18 webinar, “The State of Marketing Automation 2011: The Tactics & Technologies You Can’t Afford to Live Without.” Moderated by...
by Demand Gen Report Team | Jan 7, 2011 | Industry News
Founded in 2007, Dimdim has created critical real-time communication technologies such as presence, messaging and screen sharing. With the acquisition, Salesforce.com gains Dimdim’s real-time communication technologies, along with a team of developers...
by Demand Gen Report Team | Jan 6, 2011 | Industry News
HubSpot’s Unified Inbound Marketing System Scores High For Ease-of-Use, Optimization, Lead Management and Analytics Web site development and content management is in many cases a frustrating chore in a fragmented space. The dizzying array of programming...
by Demand Gen Report Team | Jan 4, 2011 | Industry News
“Re-igniting growth is the business and economic imperative of 2011,” said Jon Miller, VP Marketing, Marketo. “For many companies, their current sales and marketing model is obsolete…at worst it’s totally dysfunctional. As a result, they will transform their...
by Demand Gen Report Team | Jan 4, 2011 | Industry News
“As one of the latest innovations on Force.com, customers will look to BranchIt for Chatter to extend the value of Chatter,” said Kendall Collins, CMO, salesforce.com. “Competitions such as AppQuest bring out the innovation in companies like BranchIt Corporation —...
by Demand Gen Report Team | Jan 4, 2011 | Industry News
In her new book, Nirell promotes a “SMART” approach to achieve company objectives, and through an exclusive interview with DGR, shares the barriers keeping organizations from reaching their goals and the “4 Ds of Segmentation.” DemandGen Report: You emphasize the...
by Demand Gen Report Team | Dec 28, 2010 | Demanding Views
Content can be textual, visual or audio, deployed online or off as well as used to frame related conversations. The distinction between custom marketing content and other content is critical for companies that expect it to drive sales. According to the Custom Content...
by Demand Gen Report Team | Dec 20, 2010 | Demanding Views
Which marketing/sales initiative should I be spending my time on? Salespeople are having a hard time following up on all our leads. Should I hire more sales people? Where should I spend my marketing/sales money to get best results and benefits? Am I spending too much...
