Demand Gen Report

G2 Launches Tools to Activate Trusted Buyer Signals

KeyTakeaways With 51% of B2B software buyers now starting their research in an AI chatbot rather than Google, G2 is putting its first-party data directly where GTM teams work through...

Aurasell Launches Agent Builder for Go-To-Market Teams

News Brief

DGR DGR April Bosworth Televerde Why Evaluation Is Being Curated by AI

The Demand Gen Engine: Why Evaluation Is Being Curated by AI

Demanding Views

Q3 2026 Harris Poll Infographics Part Deux[59]

Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today

News Brief

DemandView Launches First Text Message Lead Nurture Engine, EngageSMS

News Brief

Latest Posts

mockup of a macbook pro placed on a white work desk next to some plant pots 495 el

Databook Introduces New Suite Of Gen AI Capabilities & Integrations

Databook, a provider of AI-powered account intelligence for enterprise sales, unveiled DatabookGPT, a new suite of generative AI capabilities and integrations that seek to boost sales performance and productivity.

Industry News September 11

Lead generation, sales funnel, inbound marketing process to make more business revenue.

6 Key Components For Building Effective B2B Lead Nurturing Programs & Strategies

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead nurturing initiatives needed…

Blog September 11

Customer centricity concept with author headshots

How To Connect The Dots Across GTM To Elevate B2B Customer-Centricity

At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9…

Blog September 11