Demand Gen Report

2025 Demand Generation Benchmark Survey Results Are In

As the landscape of B2B marketing continues to transform in the latter part of the year, companies are taking a fresh look at their strategies, budgets, and top priorities to...

Modern flat line vector illustration of digital marketing specialists collaborating on B2B strategies, analyzing video performance, social media, email marketing, and e commerce data

Unlocking Seller Potential: A Strategic Framework for Boosting Productivity and Driving Growth

Demanding Views

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Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category

Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge…

Industry News July 22

In The Age Of AI, Human Value Is Clearer Than Ever

The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016, and by 2025, it’s projected to become a $1.3 billion industry. But don’t let…

Demanding Views July 19

Successful business merger handshake with upward graphs symbolizing growth and teamwork in a corporate cityscape

PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization

PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary features to offer better B2B content intelligence and personalization.

Industry News July 18