B2BMX INSIGHTS
2026 B2BMX Insights Benchmark Report: 44% Now Prioritize Pipeline Influence Over Lead-Based Metrics
Key Takeaways B2B marketers are shifting away from lead-based success metrics and increasingly prioritizing pipeline influence as a more meaningful indicator of revenue impact. The report suggests AI is freeing...
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Reaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy
Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward…
Demanding Views September 6
Marketbridge Launches New Marketing Consultancy For Growth-Focused Organizations
Marketbridge, a growth consulting and marketing firm, launched a new consultancy “powerhouse” that incorporates the specialties of five firms — COMM, fama PR, Intelisent, MarketBridge and Quarry — with the goal…
Industry News September 5
4 B2B Marketing Lessons You’ll Learn At #B2BMXEast
There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the first time ever, the event is book-ended by two days of immersive Workshops…
Blog September 4
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