Demand Gen Report
G2 Launches Tools to Activate Trusted Buyer Signals
KeyTakeaways With 51% of B2B software buyers now starting their research in an AI chatbot rather than Google, G2 is putting its first-party data directly where GTM teams work through...
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Amidst Content Boom, 91% Of Leaders Report Growing Budgets; 92% Anticipate Content Production Increases
91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X, new research revealed. “The Engagement Equation: How B2B Tech Marketers Are Creating…
Blog July 3#BII24 Preview: Your Guide To Engaging Elusive, Anonymous B2B Buyers
Modern buying cycles are deceptively short — B2B buyers don’t initiate contact with sales until they’re about 70% through their buying journey and, 84% of the time, they already know…
Industry News July 3Typeform Delivers Solution To Help Companies Capture & Convert More Customers
Typeform, a form builder and conversational data collection platform, released Typeform for Growth, a suite of new capabilities designed to help businesses capture, qualify and convert leads. The capabilities seek to…
Industry News July 2



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