Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Improve Conversion Rates: 10 Quick Wins for Sales and Marketing

This Ebook examines ten ways sales organizations can accelerate the progression from cold to close…

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Lucky 7: Steps to a Winning Lead-Management Program

To engage prospects, move them along the pipeline and drive  sales, you need to build…

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How to Leverage Social Media Relationships with Real-Time Collaboration Tools

This eBook explores how organizations can connect and nurture relationships with prospects and customers by…

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Leveraging the Power of Traditional Media for Maximum PR Results

If the uncertain future of traditional media outlets has left you wondering where traditional media…

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Find Active Sales Cycles

Budgets are tight and cycles longer, but companies are still buying.   Don’t miss active sales…

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Why Sales Throws Marketing Under the Bus

Marketing and sales alignment is critical to success, but companies struggle to bridge the gap…

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Seven Steps to Effective Customer Lifecycle Communications

Tight budgets.  Fewer resources.  More work.  Now, more than ever, marketing professionals are under pressure…

5 Key Issues Driving Marketing Agendas

5 Key Issues Driving Marketing Agendas

The dynamics of BtoB marketing continue to put pressure on the function to evolve to…

7 Steps To Improve Your Conversion Rates Now

7 Steps To Improve Your Conversion Rates Now

The Do’s & Don’ts of Lead Nurturing & Lead ManagementThis NEW white paper spotlights the…

8 Critical Success Factors for Lead Generation

8 Critical Success Factors for Lead Generation

Learn from a lead gen pioneer how to drive more leads and to drive better…

The Sales & Marketing Stimulus Package

The Sales & Marketing Stimulus Package

Download this free E-Book to gain insights into “Seven New Initiatives To Recover Lost BtoB…

Best Practices for Integrating Webinars into Lead Nurturing Campaigns

Best Practices for Integrating Webinars into Lead Nurturing Campaigns

Download this guide to integrating webinars into lead nurturing and demand generation programs.  This white…

B2B Marketing Exchange
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