Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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The Top Generative AI Tools For B2B Marketers

The Top Generative AI Tools For B2B Marketers

Generative AI is quickly cementing itself as a staple of marketing strategies, due to its…

2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources

2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources

More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…

12 ChatGPT Tone Modifiers To Improve Your AI-Generated Content

12 ChatGPT Tone Modifiers To Improve Your AI-Generated Content

While AI—and specifically ChatGPT—have the potential to streamline key marketing and salesprocesses, the machine learning…

2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance

2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance

Although the effectiveness of B2B marketing heavily relies on the quality and accuracy of the…

5 Effective Ways To Justify Your Marketing Spend

5 Effective Ways To Justify Your Marketing Spend

With budgets tighter than ever, the C-suite is wielding its red pens and slashing costs…

ChatGPT Prompts For SEO

ChatGPT Prompts For SEO

For modern marketers, crafting content with SEO in mind is a nuanced but necessary process.…

What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization

What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization

Email is a steadfast staple of B2B marketing — it retains 92% of customers (compared…

3 Things Every High – Performing SaaS Landing Page Does Right

3 Things Every High – Performing SaaS Landing Page Does Right

SaaS landing pages are a dime a dozen, meaning it's imperative for marketers to ensure…

How To Sell Across The Sales Cycle

How To Sell Across The Sales Cycle

Top sellers are at the top for a reason: They have specific, tactical skills they…

Practical ABM Methodologies To Beat The Odds In 2024

Practical ABM Methodologies To Beat The Odds In 2024

Aired: October 19, 2023 @ 2 PM ET / 11 AM PT Marketers are currently faced…

State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration

State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration

Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to…

Organic Vs. Paid Traffic: What's The Difference?

Organic Vs. Paid Traffic: What’s The Difference?

There are two types of web traffic: Paid and organic. This infographic outlines the differences…

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