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Web Seminars

3 Essential Phases To Build Bi-Directional Dialogue Between Prospects & Vendors

Backed by the right combination of people, process and technology, today’s sophisticated BtoB marketers are engaging in conversations with their buyers. However, conversational marketing is not simple, as it demands deep dives into identifying who the prospect is; defining their role within their organization; and looking for clues from past successful conversations on how to convert more prospects into customers.…

Walk Before You Run with Marketing Automation: 5 Baby-Steps to Lead Nurturing Success

Marketers are increasingly understanding the importance of migrating from a “One Size Fits All” mentality to a “behaviorally targeted” approach to marketing. But jumping into Marketing Automation and Lead Nurturing can be a tough terrain to navigate. This webinar will provide a roadmap for taking the necessary baby steps to success.. When: ON-DEMAND Webinar Slide Deck:

Improving Prospect Engagement: Using Social Media & Interactive Tools To Build Community Marketing

The rules of engagement for demand generation are changing. Prospects are now more dependent on a collaborative process when they choose a solution provider. Given these new dynamics, marketers are finding greater success with tools and platforms that enable sharing of content in real-time and in convenient and easy-to-access environments. Is your company tapping into the power of community marketing…

Putting Process First: A Roadmap For Successful Lead Management & Marketing Automation

Marketing automation technology is a powerful new tool for marketers. But don’t confuse a robust tool for a quick fix. Too often B2B marketers get caught up in its compelling promises of greater efficiency and increased productivity, only to fast forward past the critical stage of auditing the real problems in their business -- bad data, unaligned sales and marketing…

How Does Your Webinar Stack Up?

Wondering how your webinar performance stacks up against your peers? Join us for a webinar today, featuring results from a new best practices research study analyzing strategies to optimize your webinars in Q4 and beyond. Key takeaways you'll gain from this webinar: Successful promotion strategies - including incentives Optimal webinar formats and lengths Speakers and topics that draw the strongest…

Using Content To Establish Sales Credibility

Register today to hear from Jill Konrath, author of the new book Snap Selling, who will share insights into how successful sales executives can be “invaluable” by using relevant content and thought leadership to sell value and “become the expert clients can’t live without.” Konrath will also share: Insights into the “Buyer’s Matrix” How frazzled customers think Strategies for a…

Marketing Misalignment Series

Part 1 - ON-DEMAND This webinar will look at the breakdown in engagement between the changing B2B buyer and the marketers who are moving too slowly to respond to their changing behaviors. The presentation will feature side by side analysis of two recent studies which looked at the shifting influences and patterns of B2B buyers and a follow up study…