The Role Of Behavioral Targeting Signals In Direct Response Marketing
The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform…
Demanding Views January 17
Latest In: behavioral data
Buyer Personas, Behavioral Data & Repurposed Third-Party Content Pave The Way For Stand-Out Content Strategies
The digital B2B world enabled marketers to build and publish multiple content types for target buyers at a…
Industry News November 10
Act-On Software Releases Automation-Based SMS Channel
Act-On Software, a growth marketing automation platform, unveiled a fully integrated SMS automation channel built directly into its…
Industry News April 29
Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models
In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than…
Industry News March 3
Influ2’s Behavioral Scoring Tool Aims To Help Identify Highly Interested Decision-Makers
Influ2 Behavioral Scoring is designed to measure the interests of people based on their interaction with ads, enabling…
Solution Spotlight November 1
6sense Unveils Account-Based Retargeting Tool
6sense has released Account-Based Retargeting, which aims to help sales and marketing teams create personalized experiences for prospects…
Industry News October 7
Visual IQ Delivers Marketing Intelligence Platform For Marketers
Visual IQ's Marketing Intelligence Platform combines audience demographic and behavioral attributes with tactical marketing performance through a single…
Solution Spotlight October 9
Act-On Software Unveils Adaptive Journeys For Marketing Automation Platform
Act-On Software has launched its Adaptive Journeys solution, which is designed to help users recognize behaviors, preferences and…
Industry News March 6
Acxiom Unveils Audience Cloud To Enhance Cross-Channel Management
Data giant Acxiom announced it has launched Acxiom Audience Cloud. The self-service tool is designed to enable users…
Industry News January 5
Delivra Unveils Email Marketing Platform With Behavioral Data Capabilities
Delivra is an email marketing software platform that offers an easy-to-use, drag-and-drop editor to customize content and marketing…
Solution Spotlight September 26
Infer Partners With Microsoft Power BI To Offer Predictive, Behavioral Data Visualization
Infer, a predictive sales and marketing platform, unveiled a new analytics package for Microsoft Power BI which, the…
Industry News September 7
The Evolution Of Inside Sales: How Tech And Behavioral Data Help Boost Buyer Engagement
Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to…
Industry News July 13
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
