Brandpoint a New AI Visibility and Campaign Measurement Platform
Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…
News Brief June 15
Latest In: Campaign Measurement
How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…
Feature February 19
The Tools & Tactics To An Optimized Campaign Strategy: Webinar Series Preview
To make the most of marketing investments, it's vital for marketers to assess campaign development strategies and analyze…
Industry News April 5
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Datorama Partners With LiveRamp To Enhance Campaign Measurement And Reporting
Image: Datorama Marketing analytics platform Datorama has partnered with LiveRamp, a data services company owned by data giant…
Industry News November 1
LinkedIn Adds Conversion Tracking For Sponsored Content, Text Ads
LinkedIn has unveiled native conversion tracking for its Campaign Manager tool. In a recent blog post, the company…
Industry News September 9
Full Circle Launches New Solution For Campaign Measurement And Impact
Full Circle Campaign Attribution is a marketing analytics solution designed to provide data-driven marketers with the information to…
Solution Spotlight June 13
Autopilot Multichannel Marketing Automation Software
Autopilot is a multichannel marketing solution that positions users to create personalized email experiences and track customer engagement…
Solution Spotlight September 15
CAKE Performance Marketing Software
CAKE is a marketing platform designed to provide multichannel measurement for digital marketing campaigns and deliver insight into…
Solution Spotlight September 1
Resources
