Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting…
Demanding Views October 23
Latest In: Campaign Measurement
Brandpoint a New AI Visibility and Campaign Measurement Platform
Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…
News Brief June 15
How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…
Feature February 19
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
National Instruments Achieves Greater Visibility Into Marketing Investments
National Instruments, a high-tech hardware and software company, partnered with Allocadia, a marketing performance management software company, to…
Case Studies March 29
Datorama Partners With LiveRamp To Enhance Campaign Measurement And Reporting
Image: Datorama Marketing analytics platform Datorama has partnered with LiveRamp, a data services company owned by data giant…
Industry News November 1
LinkedIn Adds Conversion Tracking For Sponsored Content, Text Ads
LinkedIn has unveiled native conversion tracking for its Campaign Manager tool. In a recent blog post, the company…
Industry News September 9
Full Circle Launches New Solution For Campaign Measurement And Impact
Full Circle Campaign Attribution is a marketing analytics solution designed to provide data-driven marketers with the information to…
Solution Spotlight June 13
Autopilot Multichannel Marketing Automation Software
Autopilot is a multichannel marketing solution that positions users to create personalized email experiences and track customer engagement…
Solution Spotlight September 15
CAKE Performance Marketing Software
CAKE is a marketing platform designed to provide multichannel measurement for digital marketing campaigns and deliver insight into…
Solution Spotlight September 1
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