Chili Piper Welcomes First Chief Customer Officer
Chili Piper, an inbound conversion platform, promoted its VP of Customer Success, Gemma Cipriani-Espineira, to its first Chief…
Industry News October 7
Latest In: conversion rate
Using Your Podcast To Align Sales & Marketing
Today's savvy customers expect the same level of service from B2B companies as they do from consumer brands.…
Demanding Views June 4
Demandbase Enhances Personalization Product
Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization…
Industry News March 31
Aircall Improves Conversions & Cadence Management With Sales Engagement Platform
Aircall, a call center tech provider, wanted to improve its cadence management and conversion rates, hoping to optimize…
Case Studies July 24
PFL Reveals The Inspiration Behind Its Preferred Address Opt-In Campaign
Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…
Blog June 30
Silverpop and EPiServer Partner To Connect Multiple Touchpoints, Improve Time To Conversion
Silverpop, a digital marketing technology vendor, and EPiServer, a provider of digital marketing and e-Commerce solutions, announced plans…
Industry News February 13
Evaluating the ROI Potential of External Lead Gen Sources
By Dennis Head, Principal eDemand Leads LLCWhile I was working at Avaya, we had developed very effective lead…
Demanding Views March 24
Resources
Events & Webinars
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
Strategies For Successfully Mastering Revenue-Driven ABM
November 6, 2024
