Using The Right Data To Beat Analysis Paralysis
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…
Demanding Views January 26
Latest In: data analysis
The Top 3 Reasons It’s Time To Reassess Your Customer Journey
Marketers are always looking to improve the customer journey as the landscape frequently — and unpredictably — evolves.…
Demanding Views March 20
Momentive Announces SurveyMonkey Price Optimization Solution
Momentive, creator of SurveyMonkey and GetFeedback, launched its new Price Optimization solution for SurveyMonkey to help provide in-product…
Industry News November 11
Anteriad Reveals Availability Of B2B Marketing Data On Snowflake Marketplace
Anteriad, a full-funnel marketing solutions provider, partnered with Snowflake, a data cloud company, to make its B2B data available on Snowflake…
Industry News November 3
HG Insights Acquires Intricately To Enhance Technology Spend Insights
HG Insights, a business technology intelligence platform, acquired marketing and sales intelligence tools provider Intricately, Inc. to help…
Industry News March 30
Crownpeak Experience Optimization Engine Analyzes Digital Activity To Help Optimize Digital Content
The Experience Optimization Engine from digital experience platform Crownpeak is designed to enable organizations to build and optimize…
Solution Spotlight October 18
Q&A With Chris Hyde, Validity: Inside The V Release Of DemandTools
Data collection and analysis presents a slippery slope for marketers, especially in today's digital-driven world. Although ease of…
Industry News October 5
Cookie-less Concerns For The B2B Market: 3 Tips To Navigate New Terrain
When Google announced the imminent demise of third-party data, or “cookies,” in 2020, marketing teams started scrambling. According…
Demanding Views July 2
Sendoso Integrates With Microsoft Dynamics 365 To Enhance Data Analysis
Gifting platform Sendoso collaborated with Microsoft Dynamics 365, a portfolio of business intelligence solutions, to help diversify its…
Industry News June 25
SurveyMonkey Industry Tracker Monitors B2B Market Shifts To Inform Strategy Planning
The new Industry Tracker solution from SurveyMonkey is designed to directly arm users with proprietary data insights into…
Solution Spotlight June 14
New Research: 73% Of Businesses Placing Higher Emphasis On Quality Data
Quality data is important for effective activation strategies, and new research from Dun & Bradstreet, provider of commercial…
Industry News April 28
Yellowfin To Launch Connectors For Streamlined Data Analysis For Web Applications
Yellowfin, a global business intelligence and analytics software, announced it will launch a collection of Yellowfin Connectors, data…
Industry News December 22
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
