Agents Of Change: B2B Customers Now Depend On Valuable, Frictionless Experiences
There is one constant variable in the B2B ecosystem: change is inevitable and crucial to the continued growth…
Industry News February 26
Latest In: David Lewis
B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results
This year's B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an…
Industry News April 30
Content2Conversion Conversations: Creating Powerful Content That Buyers Can’t Resist
By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible…
Industry News April 2
Successful Predictive Lead Scoring Requires Rich Data
Lead scoring is not a new practice. According to the 2014 B2B Buyer Behavior Survey conducted by Demand…
Industry News March 25
As Big Data Evolves, B2B Marketers Focus On Data Management
The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup…
Industry News February 19
The New Demand Funnel Is An Hourglass, Says DemandGen International’s David Lewis
The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel…
Industry News July 2
The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?
Will Salesforce.com's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…
Industry News June 6Marketing Measurement: Lost In Translation
At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked…
Industry News October 23
DemandGen International Expands to Asia and UK
Capitalizing on the growing interest in marketing automation in global markets, consulting firm DemandGen International, Inc. announced the…
Industry News June 21
DemandGen International CEO Shares Insights Into Changing Use Cases For Marketing Automation
At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of…
Industry News May 16
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
