Latest In: David Lewis

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Agents Of Change: B2B Customers Now Depend On Valuable, Frictionless Experiences

Agents Of Change: B2B Customers Now Depend On Valuable, Frictionless Experiences

There is one constant variable in the B2B ecosystem: change is inevitable and crucial to the continued growth…

Industry News February 26
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B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results

This year's B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an…

Industry News April 30
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Content2Conversion Conversations: Creating Powerful Content That Buyers Can’t Resist

By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible…

Industry News April 2
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Successful Predictive Lead Scoring Requires Rich Data

Lead scoring is not a new practice. According to the 2014 B2B Buyer Behavior Survey conducted by Demand…

Industry News March 25
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As Big Data Evolves, B2B Marketers Focus On Data Management

The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup…

Industry News February 19
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The New Demand Funnel Is An Hourglass, Says DemandGen International’s David Lewis

The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel…

Industry News July 2
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The Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?

Will's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…

Industry News June 6
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Marketing Measurement: Lost In Translation

At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked…

Industry News October 23
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DemandGen International Expands to Asia and UK

Capitalizing on the growing interest in marketing automation in global markets, consulting firm DemandGen International, Inc. announced the…

Industry News June 21
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DemandGen International CEO Shares Insights Into Changing Use Cases For Marketing Automation

At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of…

Industry News May 16
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