Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30Marketing is at the forefront of a transformation being driven by artificial intelligence (AI). AI implementation is transformational…
Feature September 3Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to transform how…
Demanding Views August 9Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as…
Demanding Views February 9Pipeliner CRM, a sales enablement tool and CRM software, expanded its roster of free applications to include its Voyager…
Industry News February 8SnapLogic, an integration platform as a service (iPaaS) provider, unveiled the GenAI Builder, which the company claims is the…
Industry News January 25Regie.ai, an AI-powered prospecting platform, released Sales Auto-Pilot, a new feature that combines the power of generative AI…
Industry News January 23RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director.…
Industry News December 15Gong, a revenue intelligence platform, introduced Call Spotlight, a generative AI solution that seeks to provide revenue teams…
Industry News August 31