Latest In: marketing budgets

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B2BMX Insights Benchmark Survey 2026

Just Released: The 2026 B2BMX Insights Benchmark Survey Results

Your next plan is due soon. Before you lock it in, see what your peers already changed. The…

Blog October 14
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DGR POM Marketing Kathy Floam Greenspan Maximizing B2B Marketing Impact

The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026

The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…

Demanding Views August 21
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DGR Constant Contact CEO Frank Vella Why Most B2B Startups Scale Marketing Too Early

In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing

When times get tough, the old playbook says to tighten your belt and cut costs wherever you can.…

Demanding Views May 19
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B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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DGR Patrick Interview 1

Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO

Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence…

Feature January 28
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New Integrate Report Suggests Need For Precision In Marketing

New Integrate Report Suggests Need For Precision In Marketing

Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed…

Industry News October 12
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Prioritize Martech Decisions With Ease: The Purpose Alignment Model

Prioritize Martech Decisions With Ease: The Purpose Alignment Model

Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The…

Demanding Views February 28
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Buzzworthy B2B: The Latest News & Trends From July 2021

Buzzworthy B2B: The Latest News & Trends From July 2021

Welcome back to Demand Gen Report's blog series: Buzzworthy B2B. We've spent the past month watching the latest news and…

Blog August 4
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What You Need To Know To Pick The Right Martech Solution

What You Need To Know To Pick The Right Martech Solution

It's no surprise B2B marketers had to make huge adjustments between the first and second quarter of this…

Demanding Views December 14
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Gartner: Ad Strategy Gains Focus As Research Shows Dropping Marketing Budgets

Gartner: Ad Strategy Gains Focus As Research Shows Dropping Marketing Budgets

As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today's…

Industry News October 9
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Allocadia Partners With Bizible To Help Marketers Better Understand Revenue Impact

Allocadia Partners With Bizible To Help Marketers Better Understand Revenue Impact

Allocadia, a marketing performance management solution, announced it has partnered with Bizible, a B2B marketing attribution and planning…

Industry News February 27
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Exclusive Research: Marketing Budgets Shift To Data-Driven Initiatives

Exclusive Research: Marketing Budgets Shift To Data-Driven Initiatives

As the performance of traditional demand generation practices plateaus, many marketers are shifting their budgets to data-driven initiatives…

Industry News November 4
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