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A Case Study In Strengthening Buyer Reach Through Personalized Content

A Case Study In Strengthening Buyer Reach Through Personalized Content

Marketers in 2021 know that content marketing is important. It's cost-effective, provides value to buyers, improves SEO rankings…

Demanding Views June 25
ABM Accountbased marketing Marketing and Sales personalization
#B2BMX Tuesday Recap: Experiential Marketing & Customization Drive ABM & ABX Success

#B2BMX Tuesday Recap: Experiential Marketing & Customization Drive ABM & ABX Success

While the popularity of account-based marketing (ABM) is no secret — after all, we just ended an entire…

Industry News June 10
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Bizzabo Acquires X.ai To Personalize Event Experiences & Networking

Bizzabo Acquires X.ai To Personalize Event Experiences & Networking

Bizzabo, an event platform, acquired artificial intelligence scheduling tool x.ai. Bizzabo will integrate x.ai's meeting automation capabilities into…

Industry News June 8
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