Latest In: personalized marketing

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Hightouch DSP Woman using laptop surrounded by AI, API, code, and digital media icons, representing artificial intelligence development and integration.

Hightouch Launches Zero-Fee DSP Marketplace Solution

Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media…

News Brief April 2
AI in Marketing authentic connections B2B marketing strategy B2BMX 2026 Chris Rack insights demand generation DemandView direct mail resurgence email marketing challenges event strategy human engagement Marketing Pitfalls personalized marketing synthetic content
B2BMX Lessons Chris Rack

How to Avoid the AI Trap in Your B2B Marketing Strategy: Lessons from B2BMX 2026

The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation…

Feature March 26
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Craftom.io Launches Hyper-Customization Program For Unique Gifting & Mailing

Craftom.io Launches Hyper-Customization Program For Unique Gifting & Mailing

Craftom.io is a gifting and mailing platform that offers hyper-customization services for physical gifts, mailers, and messages using…

Solution Spotlight April 1
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
ABM strategies b2b personalization B2BDE19RC content marketing customer experience Evariant personalization personalized marketing Sherrie Mersdorf
5 Must-Do's On Your Personalization Journey

5 Must-Do’s On Your Personalization Journey

When you're looking to buy something, which situation do you prefer? Getting instantly accessible information that's specific to…

Demanding Views August 13
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Engagio Debuts PlayMaker, Its Account-Based Communications Platform Featuring Human Email

Engagio Debuts PlayMaker, Its Account-Based Communications Platform Featuring Human Email

One-year old Engagio, an account-based marketing (ABM) company, has announced Engagio PlayMaker, a new account-based communications platform for…

Industry News May 5
B2B marketing Betsy Zikalis Certain Inc. Demand Gen Report Eloqua exacttarget marketo personalized marketing Peter Micciche SaaS Salesforce.com
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Certain Upgrades Software To Personalize Event Marketing

Certain Inc., a provider of enterprise event management solutions, announced enhancements to its SaaS platform that enable marketers…

Industry News May 20
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