Latest In: Revenue operations

AI Trust Gap B2B sales go-to-market revenue enablement Revenue operations Sales Enablement Seller Confidence Tool Integration
Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams

Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams: The DemandGenReport.com Q&A

Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap…

Feature August 24
B2B events CRM integration demand generation event strategy event-led growth field marketing Hubspot Marketing analytics Measurement & Attribution Revenue operations salesforce
Epoch Launches EpochX To Help Marketers Measure Event Driven Pipeline

Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline

Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…

News Brief August 18
Apollo.io CRM data enrichment event lead capture event strategy in-person events Popl Revenue operations
Popl, Apollo.io Team Up to Power In Person Events

Popl, Apollo.io Team Up to Power In-Person Events

Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts…

News Brief August 11
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
5

AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
B2B commerce Boston expansion Conga contract management CPQ pricing technology PROS acquisition Revenue operations
Conga Opens Office in Boston

Building on Recent B2B Acquisition, Conga Opens Office in Boston

Key Takeaways Conga opened a Boston office, its first U.S. hub outside its Houston headquarters, following the February…

News Brief July 30
ad sales advertising revenue approvals B2B advertising marketing operations pre-sales pricing Revenue operations Theorem workflow automation
Theorem Pre Sales Revenue Risk Adobe

Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem

Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal…

News Brief July 16
AI agents Company Brain GTM Strategy IN Venture Revenue operations sales stack sales technology Series A Funding
Alta Raises $25M GTM Architecture

Alta Raises $25M to Redefine the GTM Architecture for Revenue Teams

Key Takeaways Alta closed a $25 million Series A led by IN Venture, less than a year after…

News Brief July 13
AI AI governance AI OS artificial intelligence coaching Custom Agents Gong Mission Big Dipper Revenue AI Revenue operations revops Sales Enablement
Gong Mission Big Dipper

Gong Unveils Industry-First Revenue Harness, Mission Big Dipper

Key Takeaways Gong’s Mission Big Dipper introduces an execution layer designed to govern and orchestrate AI agents across…

News Brief July 8
Agent Builder Agentic Workflows AI agents Aurasell go-to-market GTM automation HubSpot alternative no code Revenue operations Salesforce alternative Xerox
Aurasell Agent Builder GTM Teams

Aurasell Launches Agent Builder for Go-To-Market Teams

Key Takeaways Most GTM teams moving fast on AI are building on a broken foundation— prompts running on…

News Brief July 7
AI agents content workflows go to market strategy GTM workflows Revenue operations revenue teams Sales Enablement Seismic seller productivity workflow automation
Seismic Extends Aura Agents Across GTM Workflows Woman Working at a Computer in an Open Office

Seismic Extends Aura Agents Across GTM Workflows

Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…

News Brief July 1
AI adoption benchmark survey CRM integration GTM leaders Marketing analytics revenue enablement Revenue operations ROI Sales Enablement Seismic
GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic Finance, banking and investment, Asset allocation, budget management. Business woman calculating financial report, cost control and budgeting with business data graph growth chart. Tax and budget planning

Majority of GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic

Key Takeaways GTM leaders are prioritizing speed to revenue, but disconnected tools and poor integration are slowing teams…

News Brief June 22
AI artificial intelligence autonomous workflows B2B sales CRM Data Quality funding GTM MarTech Revenue operations Sprouts.ai
Sprouts.ai Funding Businessman hand finger touching the text funding on blue digital display screen. Market economy growth, company banking and money management concept. Corporate budget

Sprouts.ai Raises $9M Pre-Series A Led by True Global Ventures and Accel

Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining…

News Brief June 16
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series