Lotame Offers Data Enrichment Suite For Fuller View Of Digital Activity
Panorama by data management platform Lotame is a suite of data enrichment solutions designed to create and analyze addressable…
Solution Spotlight January 25
Latest In: target audience
Data: The Key Differentiator In B2B Marketing
B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers…
Demanding Views May 7
LinkedIn Updates Campaign Manager With Interest Targeting Feature
LinkedIn unveiled Interest Targeting, a new tool for Campaign Manager that aims to help marketers deliver relevant ads…
Industry News January 23
New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality
Almost two-thirds (60%) of marketers say they lack confidence in the data coverage of their total target audience,…
Industry News December 5
DealSignal Unveils New Module To Measure Target Audience
DealSignal, a B2B demand generation software, released a total audience measurement (TAM) module designed to help marketing and…
Industry News June 6
Dstillery Partners With Bombora For New Prospecting And Analytics Solution
Dstillery, a digital marketing company, has announced a partnership with Bombora, a B2B intent data provider. The companies…
Industry News December 13
Silverpop and EPiServer Partner To Connect Multiple Touchpoints, Improve Time To Conversion
Silverpop, a digital marketing technology vendor, and EPiServer, a provider of digital marketing and e-Commerce solutions, announced plans…
Industry News February 13
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