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B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing…

News Brief October 20
AI AI Meets ABM: What’s Actually Working vs. What’s Hype Alicia Hale artificial intelligence Demandbase Jean Cameron
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One Day Away: Demandbase Webinar Unpacks AI’s Role in ABM

Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s…

Blog September 23
AI artificial intelligence Audienscope buyer signals Dmitri Lisitski Influ2 Signals Center social media
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Influ2 Introduces Contact-Level Buyer Intent Capabilities

Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…

News Brief September 15
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Campaign Optimization Series
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