How Consumer Data Helped a Credit Union Earn a 3X Campaign Return
Key Takeaways Pairing Experian Marketing Attributes with Psympl’s Motivation Mindsets showed FreeStar both whom to reach and how…
Case Studies October 15
Latest In: Direct Mail
How to Avoid the AI Trap in Your B2B Marketing Strategy: Lessons from B2BMX 2026
The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation…
Feature March 26
AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…
Feature December 10
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
The Role Of Behavioral Targeting Signals In Direct Response Marketing
The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform…
Demanding Views January 17
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
6sense Breakthrough Recap: B2B Orgs Increase Pipeline To Revenue Creation By Prioritizing Automation, Communication & Alignment
6sense, a revenue AI platform that seeks to revolutionize the way B2B organizations create, manage and convert pipeline…
Industry News October 23
Put Your CRM To Work To Unlock Events’ Full Potential
Today's event planners have a wealth of data at their fingertips — you might even say it's an…
Demanding Views June 16
3 Ways To Reduce Customer Acquisition Cost In A Recession
With economic volatility comes renewed conversations about where to cut costs, and if past recessions have taught us…
Demanding Views April 27
Enable Long-Term ABM Growth With These 5 Steps
B2B marketing has reached an inflection point: Changing market dynamics and data privacy trends have left marketing teams…
Demanding Views October 28
Borrowing A Page From A Professor’s ABM Playbook
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle…
Blog September 20
RollWorks Expands Tech Partner Ecosystem With Postal.io Partnership
RollWorks, an ABM platform and division of RollWorks, teamed up with Postal.io, an offline engagement platform, to help B2B organizations…
Industry News August 18
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