Pipeline Growth 101: Data, Content, and AI Innovations for Success
The 2025 State of B2B Pipeline Growth Survey from Pipeline360 revealed how marketers are navigating the challenges and…
Feature May 14
Latest In: Lead Nurturing
The Keys to BDR Success Amid Industry Changes
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need…
Feature April 9
6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…
News Brief March 27
Turning A Website Into A Lead Generation Machine: A Case Study In Content & SEO
In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50…
Feature March 19
Healthcare Tech Company Doubles Qualified Lead Volume with Real-Time Media Buying Platform
Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time,…
Case Studies March 6
Nooks Launches AI Prospector Uses Buying Signals to Enable High-Impact Outreach
Nooks has launched AI Prospector, an artificial intelligence (AI)-powered solution that analyzes real-time buying signals to help sales…
News Brief March 5
Lusha Adds AI Recommendations to Elevate Sales Prospecting and Pipeline Development
Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with…
Industry News February 18
LocaliQ Helps Automate Cumbersome Lead Management Processes
LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead…
Industry News January 30
Delivering A 1:1 Brand Experience At Scale With Agentic AI
If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic…
Demanding Views January 7
Integrate Introduces New Features To Help Marketers Streamline Multichannel Lead Strategies
Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers…
Industry News October 30
80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand…
Blog October 9
6 Key Components For Building Effective B2B Lead Nurturing Programs & Strategies
The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024…
Blog September 11
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
