Data Is Driving The Next Wave Of Buyer Personas
Buyer personas have been a staple of B2B marketing for a number of years. But many B2B marketers…
Industry News April 22
Latest In: Marketing Analytics
Socialwhirled Aims To Align Multichannel Campaigns
Socialwhirled is a multichannel marketing and advertising campaign platform designed to help align company messaging across social, mobile…
Solution Spotlight April 15
B2B Marketers Must Leverage Actionable Data To Direct The Customer Journey
With 70% of the buyer's journey being directed by the customer, progressive B2B marketers are using data to…
Industry News April 6
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