Latest In: Marketing Operations

AI-native platform buyer engagement content management field sales GenieAI revenue effectiveness revenue intelligence Sales Enablement Showpad
Showpad AI Sales Revenue Young woman showing salesman stats on cellphone during informal meeting

Showpad AI Unifies Content, Engagement & Revenue

Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…

News Brief May 11
AI AI messaging artificial intelligence Campaign Optimizer ContinuumGlobal marketing performance Smart Marketing Engine
ContinuumGlobal Campaign Optimizer A strategic email outreach campaign targeting B2B decision makers with personalized messages and offers

ContinuumGlobal Launches Campaign Optimizer to Improve Messaging Performance

Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…

News Brief May 7
agentic marketing AI AI marketing artificial intelligence Bain Capital Ventures Goldman Sachs Hightouch Series D funding
Hightouch Raises $150 million with Backing from Goldman Sachs, Bain Funding Concept

Hightouch Raises $150M with Backing from Goldman Sachs, Bain

Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital…

News Brief May 6
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AI AI in Marketing artificial intelligence B2B marketing B2B Summit North America buyer engagement Forrester Forrester report go to market strategy marketing transformation The GTM Singularity Is Here
Forrester ARC The GTM Singularity Is Here Wholesale Account Executives/Managers go the extra mile for their clients. They secure new accounts, nurture existing relationships, and work collaboratively with businesses to understand their needs and deliver solutions, ensuring long term partnerships and mutual benefit.

Forrester Report Calls for New GTM Approach by B2B Leaders

Key takeaways: B2B leaders must adopt a customer-obsessed GTM approach, leveraging AI to enhance buyer engagement and collaboration…

News Brief May 5
AI in Marketing artificial intelligence Data Quality data validation demand generation enterprise marketing
DGR AI Data Jason Gladu, COO of Convertr

Your AI Stack Has a Data Problem. And It’s Bigger Than One Bad Lead.

Companies spent $1.5 trillion on artificial intelligence (AI) in 2025. That number comes from Gartner and it’s staggering.…

Demanding Views May 1
Agentforce Operations AI AI automation artificial intelligence back-office transformation Business Productivity Intelligent Workflows operational efficiency salesforce
Salesforce Agentforce Operations In this photo illustration, the Salesforce logo is seen displayed on a laptop screen.

Salesforce Launches Agentforce Operations to Eliminate Back-Office Bottlenecks

Key Takeaways: Salesforce’s Agentforce Operations reduces back-office bottlenecks with AI, cutting cycle times by up to 70% and…

News Brief April 30
B2B buying groups B2BMX 2026 consensus marketing marketing strategies pipeline health role-based engagement Sales Enablement signal stacking
B2BMX Lessons Demand.com

B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026

Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and…

Feature April 30
AI AI Agent AI Integration artificial intelligence dispute management Dispute Management AI Agent MCP Model Context Protocol Revenue operations sales productivity ServiceNow Xactly
Xactly ServiceNow RevOps Business Integration Concept: Man Connecting Puzzle Pieces Representing Sales, Technology, and Operations for Strategic Growth

Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity

Key takeaways: Xactly and ServiceNow introduce the Dispute Management AI Agent to streamline compensation inquiries and workflows. The…

News Brief April 29
AI AI readiness artificial intelligence data governance data product management data synchronization marketing data MarTech
DGR Data as a Product Laura McElhinney MadConnect

Marketers Need to Treat Data as a Product

In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…

Demanding Views April 28
AI AI workflows artificial intelligence campaign intelligence marketing automation MCP Server real-time optimization StackAdapt
StackAdapt Modern office desk with a computer and laptop displaying data analytics charts, graphs, and floating icons for business intelligence and cloud computing concepts in a flat vector style

AI Meets Marketing: StackAdapt Launches MCP Server for Optimization

Key Takeaways: StackAdapt’s MCP Server integrates campaign intelligence into AI tools, enabling real-time performance insights and optimization. The…

News Brief April 28
Adobe Summit AI AI agents AI in Marketing artificial intelligence customer experience CX Enterprise marketing technology personalization
Adobe CX Enterprise, Adobe creative computer software company logo

Adobe Looks to Redefines Customer Experience with CX Enterprise

Key Takeaways:  Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with…

News Brief April 27
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