Latest In: Marketing Operations

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Jasper Launches End-to-End AI Search Optimization Search ranking and featured snippets in AI powered search with zero click results. Programmatic SEO strategy and top position in SGE environment. Clean wide search ranking flat vector illustration

Jasper Launches End-to-End AI Search Optimization for Marketers

Key Takeaways Jasper launched AI search optimization capabilities to help brands improve how they appear across AI-powered search…

News Brief June 23
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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DGR eClerx's Scott Houchin MarTech Gap Q&A

Why 78% of Martech Stacks Fail Business Goals, and How to Fix It: A Q&A With eClerx’s Scott Houchin

Key Takeaways eClerx’s Scott Houchin explains that most martech stacks fail business goals not because of missing tools,…

Feature June 22
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
attribution B2B events customer engagement event measurement event strategy Marketing analytics Property Finder salesforce integration Samaaro
Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…

Case Studies June 18
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Kaplan Group Marketing Agency Late payment mount of money a borrower sends to a lender that arrives after the date that the payment was due, text button on keyboard

Marketing Agency Demand Surges in AI Era, but Late Payments Threaten Agency Cash Flow

Key Takeaways: Demand for marketing agency services is rising sharply in the AI era, with search interest in…

News Brief June 17
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Chalice AI, Equativ partnership AI Powered Automation Platform, Business Workflow Optimization and Digital Process Management

Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet

Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…

News Brief June 17
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Samba TV Launches Data Activation Platform Flat illustration of a smart TV displaying relevant ad without cookie symbols—contextual targeting banner

Samba TV Launches Data Activation Platform for the Agentic Era

Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…

News Brief June 16
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Pomo Agentic ai workflow tablet stylus interface dashboard agent agentic ai. Agentic AI workflow management innovation system assistant network process artificial intelligence automation

New Agentic Marketing Intelligence Platform Launched by Ex-Google, Databricks Engineers

Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…

News Brief June 11
2X Acquisition agentic AI B2B marketing commercial intelligence customer success go to market strategy GTM Knownwell Revenue operations
2X Acquires Knownwell Businessman and businesswoman shaking hands in a professional setting symbolizing a successful deal, partnership, or job interview.

2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company

Key Takeaways 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI…

News Brief June 11
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Publicis acquires LiveRamp Publicis signage, logo on the facade, branch of French multinational advertising and public relations company. WARSAW, POLAND AUGUST 18, 2021

Publicis Acquires LiveRamp to Build Smarter AI Agents

Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…

News Brief June 8
AI in Marketing AI-human collaboration B2B content strategy CMO strategy customer trust marketing operations personalization
DGR CMO Council’s Tom Kaneshige CMOs Must Rethink B2B Content Strategy

How CMOs Must Rethink B2B Content Strategy in the Age of AI: The DGR Interview with CMO Council’s Tom Kaneshige

Key Takeaways:  B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved…

Feature June 8
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series