Latest In: Marketing Operations

Demand Lab
An illustration depicts a team of four diverse individuals working together in a modern office setting. They use computers, tablets, and whiteboards to collaborate effectively

Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber 

Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In…

Demanding Views January 27
Capterra
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Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret 

More than half (59%) of global businesses regret at least one software purchase they made in past 18…

Blog November 27
The Pedowitz Group
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Why Commitment Is The ‘Real Magic’ Of Martech Effectiveness

It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized…

Blog August 20
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Anteriad
Business People Communication Office Meeting Room Concept

Navigating The B2B Boardroom: CFO Insights For CMO Impact

The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94% of CMOs…

Demanding Views August 20
pipeline360
Isometric Business to Business Marketing, B2B Solution, business marketing concept. Two business partners shaking hands.

How The Self-Service Buying Journey Is Causing A Role Reversal Between Marketing & Sales 

There’s a considerable gap between demand generation marketers’ expectations and their goals, as 80% consider getting new qualified…

Industry News July 10
Reclaim.ai
reclaim ai smart meetings full calendar

Reclaim.ai Smart Meetings Seeks To Automate Scheduling Across All Attendees’ Calendars

Reclaim.ai is an AI calendar app designed to automatically schedule meetings, tasks, habits and breaks around a user’s…

Solution Spotlight June 11
Demand Gen Report
Digital marketing strategist working with digital technologies and media. Attribution modeling, brand insight and measurement tools concept.

How B2B Marketers Are Re-Structuring Their Measurement & Attribution Practices

As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused…

Blog May 22
Gartner
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57% Of Marketers Prioritizing Digital Paid Media In 2024: Gartner Research

Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little flexibility in…

Industry News May 14
Demandbase
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Less Waste, More Revenue: How To Grow A Higher Quality Pipeline

If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies…

Demanding Views April 5
2X
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How To Solve The Marketing Resource Paradox & Actually Do More With Less

It’s a common understanding that adequate resources are essential for making an impact — but today’s marketing leaders…

Demanding Views March 29
Stensul Marketing Creation Platform

Stensul Marketing Creation Platform Seeks To Streamline Asset Collaboration & Creation

Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the…

Solution Spotlight March 7
AI artificial intelligence
AI Powered Processes

How To Unlock Customer Centricity Through AI-Powered Processes

You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or…

Blog March 5
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