Latest In: Marketing Operations

Demandbase
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Less Waste, More Revenue: How To Grow A Higher Quality Pipeline

If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies…

Demanding Views April 5
2X
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How To Solve The Marketing Resource Paradox & Actually Do More With Less

It’s a common understanding that adequate resources are essential for making an impact — but today’s marketing leaders…

Demanding Views March 29
Stensul Marketing Creation Platform

Stensul Marketing Creation Platform Seeks To Streamline Asset Collaboration & Creation

Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the…

Solution Spotlight March 7
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AI Powered Processes

How To Unlock Customer Centricity Through AI-Powered Processes

You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or…

Blog March 5
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HumanFirst Raises $5M To ‘Transform' Conversational Data

HumanFirst Raises $5M To ‘Transform’ Conversational Data

HumanFirst, a low-code data productivity suite, securedCA$5 million in seed funding. The total amount was accumulated over the…

Financial News July 26
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How To Create & Enhance Your Growth Engine Through M&A

How To Create & Enhance Your Growth Engine Through M&A

2023 data tells us that 63% of organizations are preparing for a merger or acquisition deal this year…

Demanding Views July 18
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The Other Alignment Problem That's Not Sales & Marketing

The Other Alignment Problem That’s Not Sales & Marketing

If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I'd…

Demanding Views June 12
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Conversica Integrates Generative AI Conversational Platform With Salesforce Marketing Cloud

Conversica Integrates Generative AI Conversational Platform With Salesforce Marketing Cloud

At Salesforce's 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform…

Industry News June 8
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Cordial Partners With Snowflake To Enhance First-Party Data Capabilities

Cordial Partners With Snowflake To Enhance First-Party Data Capabilities

Cordial, a cross-channel marketing and data management platform, teamed up with Snowflake, a data cloud company, to list…

Industry News January 25
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Are Events The New Offices?

Are Events The New Offices?

There's a clear preference for remote work: In a one year span, the number of people primarily working…

Blog January 24
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TechTarget Announces New Roles Within Leadership Suite

TechTarget Announces New Roles Within Leadership Suite

TechTarget, Inc., a B2B intent data provider, promoted Rebecca Kitchens from Executive Vice President and Publisher to President.…

Industry News January 3
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NextRoll Promotes Roli Saxena To CEO

NextRoll Promotes Roli Saxena To CEO

NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company.…

Industry News November 14
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