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Latest In: Predictive Marketing

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Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…

Industry News January 9
AI Andy Zimmerman artificial intelligence Contextual Bandit customer data data insights Evergage personalization
Evergage Releases New Tools For Enhanced Personalization, Data Insights

Evergage Releases New Tools For Enhanced Personalization, Data Insights

Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data…

Industry News November 1
AI Alex Terry CIBC Innovation Banking Conversica funding Gopi Vaddi Kennet Partners Providence Strategic Growth Savano Capital Partners Series C Toba Capital
Conversica Raises $31M In Series C Funding

Conversica Raises $31M In Series C Funding

Conversica, an AI marketing and sales software provider, secured $31 million in Series C funding, bringing the company's…

Industry News November 1
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B2B Marketing Exchange
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