Key Takeaways
- The webinar encourages B2B teams to move beyond disconnected AI pilots and instead connect tools, buyer signals and buying-group insights into coordinated GTM execution.
- The core message is that AI value should be measured by pipeline outcomes such as opportunity creation, deal velocity and win rates rather than activity metrics alone.
The clock is running. Beyond the AI Pilot: Building Your 2027 GTM Strategy goes live today, Oct. 26, at 2 p.m. ET, and it’s the session you want under your belt before your 2027 plan gets locked.
Your AI experiments have taught you plenty. Your content tool drafts faster. Your scoring model flags more accounts. Your sellers summarize calls in seconds. Yet your pipeline looks the same as it did before any of it launched. This free webinar is built to close that gap, and it starts in a matter of hours.
What You’ll Learn Live
Topher Stephenson of Demandbase will break down how B2B leaders move past disconnected AI use cases and build AI into the foundation of their 2027 GTM strategy. He’ll show how changing buyer behavior, connected data, intelligent agents and real-time signals are reshaping audience strategy, campaign execution, sales and marketing coordination, and measurement.
Here’s a closer look at the issues to be discussed during the webinar.
Prioritize AI Use Cases by Pipeline Impact. Not every AI project deserves a spot in your 2027 plan. Some save time. Others create revenue. You’ll learn how to rank use cases by the pipeline they’re likely to generate, so you invest where it counts and cut the rest without second-guessing.
Connect Isolated Experiments Into Coordinated GTM Motions. One tool for email. Another for scoring. A third for sales notes. Each one works alone, and none of them talk to each other. You’ll see how to link those experiments so your intent data shapes your ads, your scoring informs your outreach and your sellers act on the same intelligence marketing sees.
Plan Around Buyer Signals and Buying Groups. Static lists go stale fast. A list built in January tells you who fit your profile then, not who’s in market now. You’ll learn how to plan around real-time signals and the full buying group, from the demand gen director to the finance lead to the operations manager who rarely fills out a form.
Measure Pipeline Outcomes, Not Just Activity. More emails sent isn’t a win. More content published isn’t a win. You’ll get a clear way to prove whether AI is improving opportunity creation, deal velocity and win rates, the numbers leadership actually asks about.
Here’s the bottom line. The teams that pull ahead in 2027 won’t run the most AI pilots. They’ll connect them, measure them and build pipeline they can point to. That work starts today.
Beyond the AI Pilot: Building Your 2027 GTM Strategy
Today, Oct. 26, 2026 | 2 p.m. ET | Free webinar
