Latest In: data

Abstract technology background with a focus on innovative business solutions, showcasing a dynamic blend of digital tools, data analytics, and strategic planning to drive efficiency, productivity

Unlocking Seller Potential: A Strategic Framework for Boosting Productivity and Driving Growth

In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and…

Demanding Views July 3

Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds

The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…

Demanding Views June 20

Rethinking Buyer Engagement in Modern B2B Marketing

B2B buyer engagement is entering a new era — one that caters to self-service research and defined by…

Feature May 21

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OneShot.ai Launches GTM platform Execution OS

Companies over the last year and a half have developed “AI digital workers” to replace headcount to provide…

News Brief May 12

Minsk. Belarus. May 28, 2020. Street lighting. On the truck cab is the inscription Daf. Sun flare. Close up.

Chassis Cab Modernizes with Data-Driven Sales Strategies

As companies expand, they can struggle to keep up with the demand for automated data analysis. The business…

Case Studies May 1

TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…

Industry News February 12

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2

Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…

Blog January 30

Using The Right Data To Beat Analysis Paralysis

The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…

Demanding Views January 26

Snowflake Appoints Brad Burns As Chief Communications Officer

Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role,…

Industry News January 25

Glassbox Announces Generative AI Assistant To Enhance Digital Insight Access

Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination with Glassbox's…

Industry News January 12