Key takeaways:
- The integration allows syncing TikTok ads and organic content with HubSpot’s CRM for better targeting and tracking.
- Marketers can build lookalike audiences and automate personalized follow-ups using TikTok data.
TikTok is now available in ‘s Marketing Hub to allow native integration for B2B marketers to sync, manage, and measure TikTok ads and organic content using their full context.
Because TikTok is now available inside HubSpot, campaigns are informed by actual customers. The Integration offers rich context— who someone is, how they’ve engaged across your marketing mix, where they sit in your funnel, and what has historically driven conversions for your business.
Users can sync CRM contact segments to TikTok for targeting based on lifecycle stage, deal history, and purchase behavior. Marketers can build lookalike audiences from their best customers using context HubSpot already has about who converts and why. Once auto-tracking is enabled, TikTok ad interactions are linked to HubSpot contacts to be uses workflow triggers to automate timely, personalized follow-up, according to officials from both companies.
Why TikTok Integration with HubSpot
TikTok is one of the most powerful tools for SMBs to reach new audiences. Running it inside HubSpot means every campaign starts from everything your business already knows about your customers, said Lorry Destainville, Global Head of Monetization Product Partnerships at TikTok.
“TikTok has become a powerful engine for business growth, and our goal is to make that growth easier to unlock,” said Destainville in a statement. “By integrating with HubSpot, we’re giving marketers a seamless way to connect creativity, audiences, and performance so they can move from discovery to customer faster.”
More Impactful Campaigns
With TikTok Pixel deployed and managed inside HubSpot, every conversion feeds back into your business context, that will improve campaigns over time. The integration goes beyond ads— B2B marketers can schedule and publish TikTok content from HubSpot’s social tool alongside every channel, use HubSpot’s AI tool Breeze to generate captions and hashtags in the publishing flow, and manage TikTok comments and mentions in your social inbox with AI-suggested replies.
TikTok performance, both paid and organic, now roll up into unified campaign reports with attribution that connects an ad to a contact, a deal, and closed revenue, said Angela DeFranco, VP Product and GM of Marketing Hub at HubSpot.
“Buyers live on TikTok, including those making B2B purchasing decisions,” said DeFranco. “By bringing TikTok natively into HubSpot, businesses can now manage campaigns informed by everything they already know about their customers, and that context is what makes them more impactful.”
