Key takeaways:
- Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform.
- Early testing shows a 73% increase in unique household reach and a 24% lift in new customer acquisition.
tvScientific by Pinterest announced on April 27 that advertisers can now reach Pinterest’s exclusive high-intent audiences off of Pinterest and on the biggest screen in the house, TV.
This launch, the first step in a broader vision for a unified cross-screen advertising experience, marks the first major milestone since Pinterest completed its acquisition of tvScientific in February 2026, bringing together Pinterest’s first-party audiences and tvScientific’s performance advertising platform.
As streaming platforms have become a primary way consumers watch TV, movies, and other content, advertisers are increasingly seeking more channels to reach high-intent audiences and drive measurable performance. Connected TV (CTV), internet-connected devices like smart TVs, streaming sticks, and gaming consoles that deliver streaming content directly to the big screen, delivers the reach of traditional TV with the precision of digital advertising.
How Large is the CTV Market
Last year, CTV ad spend reached $32.45 billion in the United States and is expected to surpass linear TV ad spending, to more than $45 billion by 2028.
“Pinterest brings a distinct opportunity, with more than 600 million monthly active users and growing,” said Lee Brown, Chief Business Officer of Pinterest in a statement. “Because of how users search and shop on the platform, we can give advertisers new ways to reach people at every stage of the shopping journey, from discovery to buying, both on and off Pinterest.”
Why this is an Opportunity for Marketers
tvScientific by Pinterest is the first ad platform to offer direct access to the social media platform’s high-intent audiences for CTV campaigns. Advertisers can use Pinterest’s commercial intent signals to reach audiences across premium inventory on the biggest screen in the house, while leveraging tvScientific’s artificial intelligence (AI)-powered optimization technology.
As a result, brands can reach their target audience at scale and drive measurable performance. On average, when tvScientific AI is enriched with Pinterest’s high-intent signals, it leads to a +27% increase in outcomes driven per $100 in spend, with purchases up +65%.
“The real opportunity for advertisers is turning consumer intent into action, and Pinterest’s signals are unique because they reflect what people are planning, not just what they’ve already done,” said Jason Fairchild, CEO of tvScientific by Pinterest.
LG Success on CTV
Early testing from advertisers demonstrates tvScientific by Pinterest’s scale and performance— LG expanded its existing audience approach and delivered a 73% increase in unique households reached with access to Pinterest audiences. This additional reach drove a 24% lift in net new customer.
According to Fairchild, this shows that Pinterest intent can help advertisers find more of the right viewers on CTV and turn incremental reach into measurable business results, according to company officials.
“Every month, there are more than 80 billion monthly searches on Pinterest, and by bringing those signals into tvScientific, advertisers can run more precise CTV campaigns and optimize toward the business outcomes that matter most,” said Fairchild.
