The MQL is dead—it just doesn’t know it yet.
For years, we’ve optimized for volume: more form fills, more leads, more top-of-funnel activity. But here’s the problem: 98% of your website traffic never converts, and the 2% who do submit forms give you just enough information to qualify… poorly.
Meanwhile, buyers have been trained by ChatGPT and consumer AI to expect real-time, intelligent conversations. They’re ready for something better. The question is: are we?
In this session, we’ll show you how AI agents are fundamentally changing what “qualification” means—moving from basic lead capture to deep discovery conversations that happen automatically, 24/7, on your website.
You’ll see:
- The evolution from static forms → reactive chatbots → proactive agentic qualification (and why this shift is accelerating)
- Live comparison: what a 30-second form captures vs. what a 14-minute AI conversation uncovers
- Real architecture: how agents reason, qualify, and integrate with your existing CRM/MAP/scoring systems
- Proof points: early data on pipeline lift, attribution accuracy, and sales team adoption
