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DemandGen Reports

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011

Extraprise, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business…
  • Written by To Acquire Rypple; Social Performance Management App To Be Re-Launched as “Successforce” announced it has entered into a definitive agreement to acquire Rypple, a cloud-based social performance management company. The acquisition signifies’s entry into the human capital management (HCM) market for the social enterprise. plans to re-launch Rypple as “Successforce” and create a new HCM business unit, which will…
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True Influence Launches LeadPAC Free Model For Email Campaigns

True Influence, a provider of pay-for-performance lead generation solutions, today announced the launch of the LeadPAC Free Plan, as well as tiered pricing plans available on a monthly or pay-per-play basis. LeadPAC, which was launched commercially in September 2011, is a behaviorally targeted, self-service email prospecting platform designed to enable…
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SLMA Announces 50 Most Influential People In Sales Lead Management

The Sales Lead Management Association recently announced the 2011 installment of the “50 Most Influential People In Sales Lead Management.” DemandGen Report (DGR) Editor & Publisher, Andrew Gaffney, has been named to the list for the third consecutive year. This year, 7,113 votes were cast (22% more than the 2010…

The Marketing Automation Institute Launches First Certification Courses

The Marketing Automation Institute (MAI) recently announced the availability of its three initial course offerings. The course curriculum is designed to provide process-based insight that highlights the skills necessary to be successful using marketing automation technology. “We’re finding more and more organizations buying into this myth of ‘plug and play’…

Demandbase Enhances Real-Time Identification Service To Better Categorize Web Site Visitors

Demandbase, a provider BtoB marketing performance improvement technology solutions, today announced enhancements to its Real-Time Identification Service. The solution now includes enhanced audience classification capabilities for worldwide business web traffic. Specific audience classifications include business size, industry/verticals, government, education, residential and wireless. These enhancements are designed to enable marketers to…
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HubSpot Launches “Marketing Grader” Tool After Grading 4 Million Web Sites

Today HubSpot launched Marketing Grader, a new, free tool designed to grade online marketing, pinpoint what needs improvement and compare competitive performance. Marketing Grader analyzes more than 30 measures of marketing effectiveness and grades the business on a 1-100 scale. Marketing Grader is a replacement for Website Grader (launched in…
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