Radius, a B2B data and predictive intelligence software, announced it has partnered with LiveRamp, an Acxiom company and provider of omnichannel buyer data integration solutions. The company also announced the launch of Radius Advertiser, a solution developed by both Radius and LiveRamp to expand users’ reach beyond traditional B2B channels.
The solution is designed to give B2B marketers the tools to fully utilize new digital channels for identifying, targeting and converting accounts and contacts. The partnership with LiveRamp also expands the number of digital channels beyond Radius’ existing integrations of Facebook and Google to new channels, including LinkedIn, Adobe Audience Manager, BlueKai, Krux, Neustar, AppNexus, MediaMath, AdRoll and more.
With the partnership, B2B marketers can:
- Expand audience reach by joining consumer and business profiles with insight from Radius’ Network of Record, a database of source and customer-contributed data designed to provide accurate insight into accounts and contacts in real time;
- Leverage thousands of business attributes to segment audiences and personalize messaging to boost relevance and conversion rates; and
- Execute omnichannel campaigns with access to 500+ digital channels and Radius' data, intelligence and CRM and marketing automation integrations.
“Enabling marketers to target only those prospects that are likely to convert is incredibly powerful,” said Darian Shirazi, CEO at Radius, in a statement. “Our customers running targeted campaigns and account-based marketing initiatives struggle to reach their target audience online in meaningful and cost-effective ways. Our partnership with LiveRamp now empowers them 2X greater reach across all digital advertising channels, accelerating their ability to convert pipeline and revenue.”