What B2B Marketers Learned at Advertising Week 2025
With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees…
Blog October 15
Latest In: artificial intelligence
Highspot Launches Deal Agent for Go-to-Market Performance
Highspot’s Fall Product Launch ’25 is headlined by the debut of its Deal Agent that accelerates pipeline generation…
News Brief October 14
SPS25: Demandbase on Activating Intelligence for Measurable Growth
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools— they’re…
Blog October 13
AI Search Surpasses SEO in How B2B Buyers Find Content
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…
News Brief October 13
The Future of B2B Buying Isn’t Faster Funnels, It’s Smarter Conversations
For decades, B2B sales have revolved around a familiar playbook: capture leads, hand them to SDRs, and push…
Demanding Views October 10
DemandWorks, 6sense Form Strategic B2B Integration Partnership
An artificial intelligence (AI)-powered demand generation solutions company is teaming with one of the pioneers in B2B revenue…
News Brief October 9
From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views October 8
Databook Launches Platform to Optimize GTM Execution, Revenue Growth
Databook has unveiled its new Guided Selling Platform that enables enterprises to build, scale, and sustain strategic relationships anchored…
News Brief October 7
Gen Z Buying Characteristics in the Age of AI
TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences…
News Brief October 7
SurveyMonkey Launches New AI Analysis Suite, Design Tools
SurveyMonkey has rolled out new features designed to help users ask better questions, make smarter decisions, and move…
News Brief October 6
Typeface: Marketing Agency Spend Down 60% Due to AI
As Advertising Week New York begins, a new survey from Typeface details the impact artificial intelligence (AI) is…
News Brief October 6
Marketers Confident in MarTech Despite Key Features Being Underutilized
New research from SALESmanago has revealed a significant gap between confidence in MarTech performance and the use of available capabilities.…
News Brief September 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
