AI Search Surpasses SEO in How B2B Buyers Find Content
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…
News Brief October 13
Latest In: social media
From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views October 8
Influ2 Introduces Contact-Level Buyer Intent Capabilities
Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…
News Brief September 15
Oktopost Acquires Milk Video to Elevate B2B Video Marketing
Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers.…
News Brief June 17
Oktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of…
News Brief May 28
Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement
Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data…
News Brief March 24
New Research Reveals 5 Social Media Hacks for B2B Brands
A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing…
Industry News February 11
Promo.com Debuts AI Tool For Social Video Ideation, Creation & Publication
Promo.com, an end-to-end generative AI platform for social video, launched PromoAI Creative Copilot, a new feature that combines…
Industry News February 21
Exclaimer Adds ‘Social Feeds’ Feature To Email Signatures
Exclaimer, an email signature management platform, released its Social Feeds feature, which enables organizations to embed their social media…
Industry News January 12
HubSpot Smart CRM Integrates With TikTok To Help Bolster Lead Strategies
HubSpot collaborated with TikTok to help businesses capture leads from the social media platform directly in HubSpot's Smart…
Industry News November 1
TikTok Announces New Integration For Advertisers Using Salesforce Marketing Cloud
TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help…
Industry News November 1
Revolutionizing B2B Marketing: 5 Content Trends Set To Dominate 2024 Strategy
As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content…
Blog September 12
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
