Influitive, an advocate marketing platform provider, has raised $30.5M in a Series B round of funding. The company will use the investment to expand its AdvocateHub platform, develop new products and broaden its global reach.
The company recently signed its 250th customer, hired its 100th employee and has more 20,000 active advocates per month using its platform.
Georgian Partners, which led the investment round, was joined by OurCrowd, Atlas Venture, Docomo Capital, BDC Capital IT Venture Fund. Previous investors Hummer Winblad Venture Partners, Illuminate Ventures, Resolute Ventures, Relay Ventures and First Round Capital also participated.
“I’m gratified by the enthusiastic response we’ve received from investors that share our excitement for advocacy,” said Mark Organ, CEO and Founder of Influitive. “The team leading this round offers Influitive enormous value beyond the financing. I’m looking forward to tapping into their broad operational and analytical expertise as we scale our business.”
Influitive has acquired Engagio, a social web platform for searching, discovering and monitoring social conversations. As part of the acquisition, all Engagio employees will join the Influitive team. Influitive will also integrate Engagio’s suite of social technologies into AdvocateHub, it’s well-known advocate marketing platform.
Influitive helps companies manage and mobilize their advocates, fans and evangelists, driving more of the references, referral leads, success stories and social media interaction, according to an Influitive press release.