by James Hickey | Jan 29, 2026 | Case Studies
Semrush, a leading online visibility management SaaS platform, was at a crossroads with its proprietary affiliate management platform. Initially developed in 2009, Semrush’s in-house platform was at the time state-of-the-art, featuring a first-click attribution model...
by James Hickey | Jan 28, 2026 | Blog
For decades, the relationship between sales and marketing has been famously fraught with tension. Sales complains that leads are weak; Marketing insists that Sales isn’t following up properly. But if you dig deeper into these arguments, you usually find a common...
by James Hickey | Jan 28, 2026 | Feature
Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence (AI)-driven answer engines reshape how B2B buyers find information, the traditional goal of ranking first on a search...
by Diana Williams | Jan 27, 2026 | Demanding Views
Beginning as early as October, holiday promotions start flooding email inboxes as marketers compete for end-of-year sales. To help consumers prepare, Gmail introduced new inbox updates so they can stay on top of promotions and purchases. But these changes have...
by James Hickey | Jan 27, 2026 | Blog
The B2B marketing landscape isn’t just shifting; it’s being entirely rewritten. Between the rapid adoption of artificial intelligence, the evolving demands of the modern buyer, and the constant pressure to prove ROI, today’s marketers face a unique...
by James Hickey | Jan 27, 2026 | News Brief
With the New England Patriots set to face off two Sundays from now against the Seattle Seahawks, marketers have one of their biggest opportunities to engage the largest U.S audiences of the year— including through channels beyond the TV. With nearly 70% of consumers...
by James Hickey | Jan 26, 2026 | News Brief
Channel99 has launched Paid Search Optimization, a new capability designed to help B2B marketers improve the financial efficiency and accountability of their paid search investments. Paid search is often the single largest line item in the B2B marketing budget...
by James Hickey | Jan 26, 2026 | Blog
Work Faster. Think Bigger. Crush the Competition. The prompt is simple this year at B2BMX 2026: Adapt or get left behind. While the rest of the world is just talking about AI, we’re actually doing it with our first AI Hackathon. Welcome to the B2B Prompt Playoff, a...
by James Hickey | Jan 26, 2026 | News Brief
Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information, according to a survey by Gartner. This comes as the business and technology insights company predicts that by 2028, 60% of brands will use agentic...
by Ravi Pratap Maddimsetty | Jan 23, 2026 | Demanding Views
More B2B companies are doubling down on in-person events. According to the 2025 State of Events and Industry Benchmarks report, 66% of organizers plan to host more in-person experiences this year— up from 42% the year before. Half of attendees agree that B2B...
by David Ashe | Jan 22, 2026 | Demanding Views
Human vs. AI Coaching: Lessons From the Front Lines of Sales Enablement I’ve spent years coaching sales teams, but it wasn’t until I stepped into a neuroscience study that I saw— literally on a brain scan— how people respond differently to human and artificial...
by James Hickey | Jan 22, 2026 | Feature
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and brand building even as the doubling down on new technologies, such as artificial intelligence (AI). Those are the conclusion from Madison Logic experts based...
