B2BMX INSIGHTS
Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase
Key takeaways Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One beginning in January 2027, creating deeper visibility into buying group behavior. The...
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What’s The Impact Of The New Demand Unit Waterfall? Hear From 30 B2B Experts
The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade.
Blog May 31Restructuring At Eloqua Begins In Wake Of Oracle Acquisition
Oracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua's marketing automation offering the centerpiece of its Oracle Marketing Cloud…
Industry News March 11
Forrester Analyst Discusses New Approaches To Lead-To-Revenue Management
There are several challenges sales teams face throughout the various stages of the funnel process, including the need to improve efficiency and increase revenue growth. A recent webinar titled The…
Industry News February 28
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