B2BMX INSIGHTS
Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase
Key takeaways Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One beginning in January 2027, creating deeper visibility into buying group behavior. The...
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Solution Spotlight: Acquisio Performance Media Platform
The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The platform was designed for search marketing, and it now includes support for…
Solution Spotlight December 19
Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success
Most B2B marketers understand the importance of lead nurturing, and they're eager to get started. The key to a successful nurturing campaign, however, isn't just about execution – it's also…
Industry News December 18News Briefs: Lean Startup Expert Joins HubSpot Advisory Board
'Lean Startup' Expert Eric Ries Joins HubSpot Advisory Board On Wednesday, marketing automation vendor HubSpot announced that Eric Ries has joined the company's advisory board. Ries is a key proponent…
Industry News October 19
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