by James Hickey | Dec 22, 2025 | News Brief
Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B webinars and events. This acquisition combines Cvent’s scale with Goldcast’s AI-powered capabilities, allowing marketing teams to instantly...
by Keith Turco, Madison Logic CEO | Dec 22, 2025 | Demanding Views
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets, buyer behaviors, and technology, B2B marketing enters 2026 at a pivotal moment. The era of “brand-first and measurement-later” is over. So is the era of...
by Adam Landis, Head of Strategic Growth, Branch | Dec 19, 2025 | Demanding Views
Marketers Were Blind to AI in 2025. In 2026, It’s Back to Basics Marketing operates a predictable loop: measure performance, optimize based on data, repeat. But in 2025, we’ve watched the fastest-growing technology adoption in human history unfold while our ability to...
by Bill Walsh, Mediafly CEO | Dec 18, 2025 | Demanding Views
Why the Future of Sales and Revenue Enablement Hinges on Predictive Analytics Taking a data-driven approach to sales and revenue enablement is not a new idea. For years, companies have leveraged data to understand what their customers are doing, customize sales...
by James Hickey | Dec 18, 2025 | Blog
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your opportunity to contribute your insights and help shape the benchmarks that will guide B2B data strategies in the coming year. Many B2B marketers are...
by James Hickey | Dec 18, 2025 | Case Studies
Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to the right place at the right time to maximize impact. For a company in the healthcare industry, this meant managing a $1.4 billion marketing budget...
by Patrick Shea - CoFounder - AdDaptive | Dec 17, 2025 | Demanding Views
AI Won’t Replace Marketers, But It Will Redefine Their Jobs Ask a marketer about artificial intelligence (AI) and you’ll hear that it’s going to revolutionize everything overnight … or it’s overhyped technology that can’t deliver on its promises. The reality, as with...
by Adam Tanguay, Head of Growth, Jordan Digital Marketing | Dec 16, 2025 | Demanding Views
Understanding Reddit’s Organic Optimization Potential – And Risks Three for the price of one – that’s essentially what brands successfully optimizing their Reddit presence have earned themselves in the realm of organic discovery in 2025. Why? Reddit, once known as the...
by James Hickey | Dec 16, 2025 | News Brief
While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025, the generational shift in the key decisions makers is one that B2B marketers have been confronting as well From Gen Z to Boomers, each generation differs in...
by Josh Baez | Dec 15, 2025 | Demanding Views
The New B2B Reality: How Buyers Are Shaping the Funnel Before Vendors Even Notice If I had to describe the last year in B2B marketing, it’s this: buyers are doing a lot more work on their own, and they’re doing it earlier than most vendors want to admit. More often...
by James Hickey | Dec 15, 2025 | Blog
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your opportunity to contribute your insights and help shape the benchmarks that will guide B2B data strategies in the coming year. Many B2B marketers are...
by James Hickey | Dec 15, 2025 | News Brief
Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in marketing teams taking greater ownership of revenue strategy and the buyer relationship. Data from Walnut’s AI and The New Guard of B2B Sales details this of...
