by Marjorie Romeyn-Sanabria | May 5, 2020 | Industry News
MRP Prelytix, the enterprise predictive ABM platform, released the first of a series of reports detailing major development trends in various technology ecosystems. The “COVID-19 Working from Home — Intent Trends Report— Intent Trends Report” details how the surge in...
by Kim Zimmermann | May 4, 2020 | Case Studies
Cloudera, the enterprise data cloud company, was an early adopter of account-based marketing (ABM). Like many organizations that have embraced ABM, Cloudera was looking for ways to advance its digital marketing strategies as part of its effort to target businesses...
by Michael Rodriguez | May 4, 2020 | Solution Spotlight
LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to help businesses and marketing agencies deepen customer relations and achieve higher return on ad spending (ROAS). BACK-OF-THE-BOX-DETAILS...
by Nick Runyon, PFL | May 4, 2020 | Demanding Views
Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic that requires a thoughtful approach. Thanks to innovations in the emerging field of tactile marketing automation, direct mail campaigns can have a...
by Michael Rodriguez | May 3, 2020 | Industry News
Turtl, a digital content marketing platform, has signed a deal with digital experience platform WP Engine Inc. to optimize its features, boost ROI and expand its reach in the B2B industry. The new partnership aims to help WP Enginebecome more cost-efficient by...
by Marjorie Romeyn-Sanabria | May 2, 2020 | Industry News
InsideView announced InsideView Data Integrity for Microsoft to help customers drive revenue and improve operational effectiveness. Dynamics 365 customers will be positioned to leverage the data that fuels InsideView Insights to clean and...
by Michael Rodriguez | May 1, 2020 | Industry News
StackAdapt, a tactical advertising company, has announced its partnership with intent data aggregator Bombora to further develop its Audience Solutions programs and enhance its digital marketing solutions. The partnership intends to expand targeting options for...
by Marjorie Romeyn-Sanabria | Apr 30, 2020 | Industry News
Televerde has named Deanna Ransom Director of Demand Generation and Sales Engineering. In her role, Ransom will help drive Televerde’s sales and marketing transformation, develop engagement strategies, optimize marketing operations and deliver attributable...
by Klaudia Tirico | Apr 30, 2020 | Industry News
Salesforce has announced that it will be “reimagining” its 2020 event programming in light of the COVID-19 pandemic. In an announcement on the company’s website, Salesforce stated that all of its events, including Dreamforce and Tableau Conference 2020, will be...
by Michael Rodriguez | Apr 30, 2020 | Industry News
Terminus has announced its acquisition of the account-based chat solution Ramble to increase response time and results with ABM clients through real-time chat capabilities. The acquisition of Ramble’s chat solution will allow Terminus customers to conduct...
by Michael Rodriguez | Apr 29, 2020 | Industry News
Infogroup, provider of data and data-driven marketing solutions, has launched a new intent data feature within its Data Axle offering, a real-time data delivery tool. The feature is designed to combine intent datawith Infogroup’s known business data to support...
by Marjorie Romeyn-Sanabria | Apr 29, 2020 | Industry News
iPaaS — integrated platforms as a service — is a relatively new term in the martech space, but it has been quietly gaining traction over the last several years. According to chiefmartec.com, the martech landscape has grown by 13.6%; as the number of solutions...
