by Michael Rodriguez | Apr 17, 2020 | Industry News
ON24, a digital experience platform provider, has launched a Center for Marketing Transformation (CMT), which aims to empower customers the resources and insights needed to build resilient revenue marketing strategies. CMT offers marketing strategy and content...
by Rhoan Morgan, DemandLab | Apr 17, 2020 | Demanding Views
Marketers exist to create demand. How do we reinvent ourselves when a once-in-a-century event brings uncertainty and the looming potential of an economic downturn? If you’re a marketer and you’re feeling out of your depth these days, you’re in good...
by Michael Rodriguez | Apr 16, 2020 | Industry News
RollWorks, the B2B and ABM subdivision of NextRoll Inc., has announced its availability on the HubSpot App Marketplace. This integration is designed to help marketers maximize efficiency by aligning marketing and sales efforts, engaging high priority accounts plus...
by Demand Gen Report Team | Apr 15, 2020 | Industry News
With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM strategy in the B2B market is becoming increasingly more challenging. Despite the unknowns, keeping the engagement engine running with ABM...
by Michael Rodriguez | Apr 13, 2020 | Industry News
B2B marketing agency The Mx Group has announced the appointment of Tony Riley as Agency President. Reporting to co-founders Andy Mahler and Peter Wroblewski, Riley will be responsible for working across strategy, creative, media and production teams to improve the...
by Michael Rodriguez | Apr 13, 2020 | Solution Spotlight
ActiveCampaign, a customer experience automation company, is expanding its sales functionality to include custom, pre-built sales automations, native integrations and a built-in CRM program. FEATURES/FUNCTIONALITY The sales functionality process is heavily centered...
by Marjorie Romeyn-Sanabria | Apr 10, 2020 | Industry News
Eventbrite CEO Julia Hartz announced at an all-hands video call that 45% of the staff would be laid off following the surge of event cancellations during the COVID-19 crisis. Ninety percent of the sales team was released, in an event a former sales employee dubbed...
by Klaudia Tirico | Apr 10, 2020 | Blog
Your inbox is probably flooded with virtual event and webinar invitations now that in-person events are on hiatus. I’ve even had conversations with people who said “webinar fatigue” is a real thing, and I couldn’t agree more. However, on the bright side,...
by Brian Giese, True Influence | Apr 10, 2020 | Demanding Views
Today, companies are having to quickly adapt to doing business from a different perspective, both mentally and physically. It’s critical to have a leadership team that is focused on doing what’s best for your customers and employees. With so much...
by Marjorie Romeyn-Sanabria | Apr 9, 2020 | Industry News
The COVID-19 pandemic has forced many B2B organizations to pivot strategies and cancel in-person events. But on a positive note, new research from publisher Aggregage shows a majority of marketing budgets won’t be too drastically impacted. Specifically, 72%...
by Michael Rodriguez | Apr 9, 2020 | Industry News
ZoomInfo, a go-to-market solutions brand, has unveiled ZoomInfo Intent, a machine learning program designed to identify customers and prospects in the early stages of the sales cycle, notifying businesses when a prospect is ready to engage in the market. Available...
by Marjorie Romeyn-Sanabria | Apr 9, 2020 | Industry News
Tropic has announced the general availability of its buyer enablement platform after securing $2.1 million in seed funding from the Founder Collective, with additional financing from Company Ventures and individual investors. The company said it will use the funding...
