Demand Gen Report
CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value
Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking on more tools. The Apex Martech Matrix benchmarks your stack against the...
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Latest Posts
The Top 5 Sales Tips For B2B Salespeople
In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the…
Feature December 24
How B2B Marketers Will Innovate Their Advertising Throughout 2025
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools…
Industry News December 19
CIOs Struggle To Define AI Value, But Continue To Invest In New Projects
An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor employee satisfaction, new research revealed.…
Blog December 18
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