by Brian Anderson, Associate Editor | Apr 8, 2015 | Industry News
Social media is no longer just a tool for building brand awareness. It is a channel by which prospects and customers engage with brands, educate themselves about trends and research purchasing decisions. The next big challenge for B2B marketers is to tie social media...
by Kim Ann Zimmermann, Senior Managing Editor | Apr 8, 2015 | Industry News
Citing the rapidly growing interest among B2B marketers in account-based marketing (ABM), Jon Miller recently left his position as VP of Marketing and Co-Founder of Marketo to launch a startup to develop an ABM platform. Miller’s new company, Engagio, has...
by Brian Anderson | Apr 8, 2015 | Demanding Views
By Andy Bear, Quad/Graphics “Consumers’ time and attention around media is in flux…while the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies’ growth,” according...
by Brian Anderson | Apr 7, 2015 | Solution Spotlight
Phonami Call Data Manager is a tool designed to boost productivity by automating the call logging process. Features/Functions The solution positions users to manage inbound and outbound call activity data within their CRM system. The solution is also designed to...
by Brian Anderson | Apr 7, 2015 | Industry News
Marketo unveiled new integrations with Google AdWords and Google Analytics, which position Marketo users to track and measure ad spending and provide more targeted messaging. The integrations are designed to enable marketers to link Marketo data such as firmographic...
by Brian Anderson | Apr 6, 2015 | Industry News
With 70% of the buyer’s journey being directed by the customer, progressive B2B marketers are using data to help drive prospects through the funnel more efficiently once they do engage. This was just one of the many topics discussed in a recent webinar hosted by...
by Brian Anderson | Apr 3, 2015 | Industry News
Integrate, a cloud-based marketing platform provider, launched its Closed-Loop Media Optimizer app for Oracle Eloqua users. The app is designed to provide a holistic view of campaign performance to optimize spend and boost customer acquisition. Announced at the Modern...
by Brian Anderson | Apr 2, 2015 | Industry News
Janrain, a customer identity management solutions provider, has integrated with the Oracle Marketing Cloud in an effort to give B2B marketers actionable insights and data for more targeted, personalized messaging. Announced at the Modern Marketing Experience event in...
by Kim Ann Zimmermann, Senior Managing Editor | Apr 2, 2015 | Industry News
Oracle introduced several tools at its Modern Marketing Experience event this week designed to help marketers track customers across channels and devices, as well as identify prospects that match the profiles of their best customers. In an interview with Demand Gen...
by Kim Ann Zimmermann, Senior Managing Editor | Apr 1, 2015 | Industry News
The companies that align their marketing efforts and data with the customer journey are the ones that are going to succeed. That was the message from Mark Hurd, co-CEO of Oracle, as he delivered the keynote address at Oracle’s Modern Marketing Experience....
by Brian Anderson | Apr 1, 2015 | Industry News
LookBookHQ, an engagement marketing platform provider, launched Content Canvas. The new tool is designed to provide more control over the content experience by allowing marketers to offer the right content to engaged prospects through their preferred channel. It also...
by Brian Anderson | Mar 31, 2015 | Solution Spotlight
WebReply’s cloud-based sales acceleration platform is designed to help sales teams create segments, leverage marketing-approved content and gain insights on how to effectively nurture prospects through the sales funnel. Features/Functions WebReply offers a...
