by Demand Gen Report Team | Mar 10, 2011 | Industry News
DemandGen Report was founded over three years ago and has quickly been recognized as one of the leading source for BtoB marketers to identify the tools and best practices needed to drive qualified leads into their sales pipelines. In order to help marketers deploy and...
by Demand Gen Report Team | Mar 9, 2011 | Industry News
Delivered via weekly e-newsletter and interactive website, DemandGen Report uses real-world case studies, in-depth research and expert analysis to provide sales and marketing executives with insights into: — Lead Generation Strategies — Marketing...
by Demand Gen Report Team | Mar 9, 2011 | Industry News
But when they are out of sync, the path takes a nasty detour south. Marketing complains it doesn’t get feedback and leads aren’t accepted. Sales complains it doesn’t have time to nurture long-term prospects and leads aren’t qualified. Neither...
by Demand Gen Report Team | Mar 8, 2011 | Industry News
HubSpot announced today it has secured $32 million is Series D funding, financed by Sequoia Capital, Google Ventures and Salesforce.com. This marks the first joint investment for the three companies. This is the fourth round of financing round for HubSpot. HubSpot CEO...
by Demand Gen Report Team | Mar 7, 2011 | Industry News
Founded in 2009, the Marketing Cloud is a partnership program for marketing-focused companies designed to make internal marketing operations more efficient and external marketing programs more effective. Marketing Cloud partners have a common goal of enabling...
by Demand Gen Report Team | Mar 3, 2011 | Industry News
Saiya sees the combined SAS and Assetlink offering as a way to make it easier for marketers to plan, create and optimize marketing programs. For marketers, he believes it will lead to more efficient marketing and media planning, with an emphasis on driving leads and...
by Demand Gen Report Team | Mar 1, 2011 | Industry News
With talk of the recession finally showing a light at the end of the tunnel, I recently unearthed that article in the hopes of updating it with all sorts of fresh, new insights into how to make your marketing program thrive in a post-rollercoaster business world....
by Demand Gen Report Team | Mar 1, 2011 | Industry News
While the features and functionalities of automation are helping marketers reach prospects and move them through the sales funnel more efficiently, experts emphasize the need for a clearly defined approach to get the most out of this game changing technology. Hidalgo...
by Demand Gen Report Team | Mar 1, 2011 | Industry News
The Pedowitz Group will participate in ongoing training on current and future versions of Aprimo Marketing Studio On Demand to support its dedicated Aprimo solutions team. “Aprimo is truly defining the Integrated Marketing Management software market,” Pedowitz...
by Demand Gen Report Team | Feb 23, 2011 | Industry News
“The lack of customer knowledge, coupled with disparate data sources and a barrage of industry marketing, make it difficult for a customer to find applicable offers and act upon them,” said Mike Callahan, Manager, Financial Services at Neolane. “The financial services...
by Demand Gen Report Team | Feb 23, 2011 | Industry News
For example, let’s look at a company attempting to get appointments for a software product demo. In one week, three callers get a total of seven appointments. Not bad. However, one rep has double the number of conversations and double the “no interest” rate of...
by Demand Gen Report Team | Feb 23, 2011 | Industry News
The acquisition marks an important step in Constant Contact’s ability to offer small organizations a platform to launch and monitor customer engagement campaigns across multiple channels, including email, social media and events. By understanding how their...
