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Top Quotes From Best Of #B2BMX

Top Quotes From Best Of #B2BMX

There's nothing quite like attending a concert and hearing that one lyric that just resonates with you —one…

Blog September 30
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To Boost Market Development Fund Utilizations, Dig Deeper Into Channel Data

To Boost Market Development Fund Utilizations, Dig Deeper Into Channel Data

The allocation of market development funds (MDF) to channel partners is a common component of most vendors' indirect…

Industry News June 3
A Fluent Vision BrandMuscle Channel Marketing channel partners Kerstin Demko Randy Sasaki Sage
Channel Partners Make Bigger Investments In Marketing Their Own Brands & Vendors

Channel Partners Make Bigger Investments In Marketing Their Own Brands & Vendors

When two partners introduced Kerstin Demko, Sage's North America Partner Marketing Director, to their first-ever dedicated marketing employees,…

Industry News June 12
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Channel Partners ‘Like' Their Vendors' Social Message Syndication Programs

Channel Partners ‘Like’ Their Vendors’ Social Message Syndication Programs

Although the majority of channel partners disappoint brands they represent by taking a pass on many of the…

Industry News November 28
Averetek channel partners ChannelWeek cobranding Content4Demand Market Impact Mojo Marketing partner marketing Q2E SproutLoud Xerox zift solutions
Want Channel Partner Help With Marketing? Simplify Co-Branding Guidelines

Want Channel Partner Help With Marketing? Simplify Co-Branding Guidelines

via GIPHY There's no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But…

Blog September 19
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#ChannelWeek: Lightening The Channel Marketing Load For Corporate Demand Gen Teams

#ChannelWeek: Lightening The Channel Marketing Load For Corporate Demand Gen Teams

via GIPHY As companies strive to drive more revenue through channel organizations, corporate demand gen teams may find…

Blog August 20
#B2BMX Channel Marketing channel partners channel sales
With Channel Sales Soaring, Shouldn't You Be A Partner Marketing Wizard?

With Channel Sales Soaring, Shouldn’t You Be A Partner Marketing Wizard?

The news that Dell EMC's indirect business will account for more than 60% of its overall revenue by…

Blog October 11
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CMOs Challenged With Revisiting The Profit Potential Of Channel/Partner Programs

CMOs Challenged With Revisiting The Profit Potential Of Channel/Partner Programs

While the communication gap between direct sales and marketing organizations appears to be closing, partner programs have yet…

Industry News August 9
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Marketing Advocate’s Through-Partner Marketing Automation

Marketing Advocate's Through-Partner Marketing Automation (TPMA) solution helps vendors, manufacturers, brands and associations extend omnichannel marketing, lead management,…

Solution Spotlight August 28
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treehouse interactive

Treehouse Debuts Mobile Device For Channel Partners

TreeHouse Interactive, a provider of partner relationship management technology, unveiled Reseller View Mobile, a customizable, full-featured solution that…

Industry News March 22
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Podcast Episodes

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series