New Introhive Suite Aims To Help Sales Teams Refine Data-Driven Strategies
Introhive, a customer relationship management and intelligence service, has launched a Productivity Intelligence suite that aims to help…
Solution Spotlight June 22
Latest In: predictive lead scoring
HP Boosts Win Rate By 40% With Predictive
Computer manufacturing giant HP leveraged SalesPredict's predictive capabilities to improve its lead and account scoring efforts.
Case Studies June 15
HubSpot Announces CRM Enhancements, Predictive Lead Scoring at INBOUND15
HubSpot unveiled several new product features at its INBOUND15 user conference, including updates to the CRM system announced…
Industry News September 10
B2B Marketers Tap New Scoring Tools To Prioritize High-Value Leads
While B2B marketers recognize the benefits of traditional lead scoring, the reality is that many are struggling to…
Industry News June 10
Successful Predictive Lead Scoring Requires Rich Data
Lead scoring is not a new practice. According to the 2014 B2B Buyer Behavior Survey conducted by Demand…
Industry News March 25
Salesfusion Uses LoopFuse To Add Predictive Lead Scoring
Following its recent acquisition of LoopFuse, Salesfusion is using the technology to add predictive lead scoring capabilities to…
Industry News March 5
Marketers Eye Predictive Models In Next Generation Of Lead Scoring
Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers…
Industry News November 6
Lattice Engines Introduces Predictive Lead Scoring App
Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads.…
Industry News October 23
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Events & Webinars
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
